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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Ravens VP/Business Development & Marketing Dennis Mannion estimates that the team's home playoff game Saturday against the Titans "will represent at least a $10[M] economic boost to the Baltimore area
The Houston City Council, by a 9-5 vote, "approved a $475,000 sponsorship with the Houston Super Bowl XXXVIII Host Committee but only after trimming the price tag by $25,000," according to Matt Schwar
A report from Boulder-based RRC Associates commissioned by Colorado Ski Country shows a "six-year loss of 1.23 million foreign and out-of-state skiers is threatening" Colorado's skiing industry, accor
The finals of the 100-meter dash from the Seoul Olympics will be re-run next summer after Ben Johnson, who was stripped of the gold medal from the race after testing positive for steroids, agreed to r
Saturday's Kentucky-Michigan State "Basket Bowl" game at Ford Field drew a crowd of 78,129, establishing the world-record attendance for a basketball game. The previous record was 75,000 for a Harlem
Daytona International Speedway's Preseason Thunder Fan Fest will be "divided into five segments" with the NASCAR Nextel Cup on January 7 and 14, Busch Series on January 17 and 20, and the Craftsman Tr
CBS Sports' Jim Nantz yesterday officially announced that the Houston Super Bowl Committee will hold "Super Bowl XXXVIII A Houston Salute," the first-ever opening ceremony for Super Bowl Week,
The Women's World Cup, which was relocated to the U.S. from China this fall due to the SARS epidemic, showed an estimated profit of $6M, according to Brian Trusdell of BLOOMBERG NEWS. The profit was "
Dave Ferman of the FT. WORTH STAR-TELEGRAM profiled Cowboys VP and Dir of Charities & Special Events Charlotte Jones Anderson, daughter of Owner Jerry Jones, and her creation of the team's Salvation A
Fidelity National Financial purchased 150 '05 Super Bowl ticket packages worth $1M from Jacksonville XXXIX, a group "unrelated to Jacksonville Super Bowl Host Committee," according to P. Douglas Filar