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Int'l Champions Cup Drawing Bigger Matchups As Teams Look For Added Brand Exposure

Published in SportsBusiness Daily on 07 / 21 / 17

The International Champions Cup (ICC) soccer tournament has "evolved into the most prominent preseason tournament in the world," and games such as Sunday's Real Madrid-Manchester United match at Levi's Stadium are a "way to cash in on the massive and continually growing popularity of soccer wit...

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Tags: Events and Attractions, Soccer

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