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Wrangler National Finals Rodeo Officially Staying At Thomas & Mack Center Through '24

Published in SportsBusiness Daily on 07 / 29 / 15

Las Vegas Events, the promoter of the Wrangler National Finals Rodeo held every December, has "extended its deal with Thomas & Mack Center to hold the popular rodeo event at the arena" through '24, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. Las Vegas Events "took a look" at the join...

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FORBES' Most Valuable Sporting Event Brands

The first-ever list of the “world’s most valuable sporting events brands” ranks the Super Bowl No. 1 with an estimated value of $379M, according to Peter Schwartz of FORBES. The game is followed on th

Tags: Events and Attractions, FIFA, NCAA

Millrose Games Turns 100

The Millrose Games will begin tomorrow at Madison Square Garden, marking the event’s 100th consecutive year, according to Dick Patrick of USA TODAY. Tickets remain, but the event “could be a sellout o

Tags: Cablevision, ESPN, Events and Attractions, IMG, Interpublic Group of Cos., Madison Square Garden, NBC, Oakland Athletics, Octagon, USA Track and Field, Walt Disney

NFL, South Florida Gear Up For Super Bowl

The NFL budgeted more than $6M for security for Super Bowl XLI and hired “more than 3,000 civilians to serve as security personnel in addition to the presence allocated by the Miami-Dade police force

Tags: Events and Attractions, Marriott, NFL

Super Bowl XLI Ticket Insurance Available

Some brokers are selling ticket insurance for Super Bowl XLI, as well as for concerts, festivals and other sporting events, according to Monica Hatcher of the MIAMI HERALD. Emily Porter, a spokesperso

Tags: American Express, Events and Attractions

FBR Open Builds Additional Skyboxes

Last year’s PGA Tour FBR Open event drew 536,767 spectators and “if early ticket package sales are any indication, this year could be even bigger,” according to Donna Hogan of the EAST VALLEY TRIBUNE.

Tags: Arizona Diamondbacks, Coca-Cola, Events and Attractions, PGA Tour, Sara Lee

PGA Merchandise Show Making Changes

Attendance at the PGA Merchandise Show has “declined somewhat” in recent years, but PGA of America CEO Joe Steranka said that attendance is now “on a slight upswing as the show’s mission has evolved,”

Tags: Events and Attractions, Acushnet, PGA Tour

X Games Draws Record Attendance In Aspen

Winter X Games 11 drew its largest attendance ever in the six years it has been held in Aspen, with 76,150 people attending the four-day event, 6,500 more than last year and 6,400 more than the previo

Tags: ESPN, Events and Attractions, Walt Disney

NFL Getting In On Travel Package Market

NFL On Location, the league’s source for hospitality packages, is selling 2,600 four-day ticket packages to Sunday’s Super Bowl XLI in Miami, up from 2,000 in its debut at last year’s game in Detroit,

Tags: Events and Attractions, Miami Dolphins, NFL

Trump Wants To Host Major Golf Tourneys

Donald Trump “is lobbying to land” the U.S. Open at Trump National Golf Course in Bedminster, New Jersey, according to a front-page Cover Story by Michael McCarthy of USA TODAY. He also is pursuing th

Tags: Events and Attractions, LPGA, PGA Tour, USGA

Winter X Game 11 Hits Slopes In Aspen

Winter X Games 11, which starts today at Aspen’s Buttermilk mountain, has added medal events in Snowboard Best Trick Showdown, Mono-Skier X and Snowmobile Freestyle, and retired Moto X after a six-yea

Tags: ESPN, Events and Attractions, Walt Disney

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