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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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01/30/04
Winter X Games VIII A Success

ESPN's Winter X Games VIII at Buttermilk ski area in Aspen "shattered attendance records" despite "weather related challenges," and ESPN's first live broadcast of the event "proved successful, with ra

Tags: ESPN, Events and Attractions, Walt Disney

01/29/04
Spons-o-Meter: Host Committee

THE DAILY continues "Spons-o-Meter," a comprehensive list of the official corporate partners of various leagues, governing bodies and events. Today: The Houston Super Bowl XXXVIII Host Committee. The

Tags: CBS, Clear Channel/SFX Sports, Events and Attractions, Football, Viacom

01/29/04
Bright Lights Shining On Houston

Texans Owner Bob McNair and NFL Commissioner Paul Tagliabue appeared on NFL Network's "NFL Total Access" with host Rich Eisen last night. McNair said Panthers Owner Jerry Richardson and Patriots Owner

Tags: Carolina Panthers, Events and Attractions, Football, Houston Texans, New England Patriots, NFL

01/28/04
Super Bowl XXXVIII Security

Reliant Stadium's expanded security system for the Super Bowl debuted at Media Day yesterday, and in Houston, Richard Justice reports fans attending the game must be cleared "through one of 90 metal d

Tags: Events and Attractions, Football, NFL

01/28/04
Europen X Games Returning?

ESPN and AEG are in negotiations for the return of the European Summer X Games, according to Adam Preskill of the ASPEN DAILY NEWS. ESPN Original Entertainment Senior VP Ron Semiao: "We're looking at

Tags: ESPN, Events and Attractions, Walt Disney

01/27/04
Super Bowl XXXVIII Week Begins

The opening ceremony of Super Bowl week, titled "Super Bowl XXXVIII: A Houston Salute," was held at Reliant Arena last night, and in Houston, Richard Justice reports 34 of Houston's greatest sports st

Tags: Carolina Panthers, CBS, Events and Attractions, Football, New England Patriots, News Corp./Fox, NFL, Viacom

01/27/04
2004 National Sports Forum

By Kris Johnson, Staff Writer, The Sports Business Daily The 9th annual National Sports Forum kicked off yesterday at the Wyndham Northwest Chicago and featured a panel discussion entitled "A View Fro

Tags: Basketball, Events and Attractions

01/26/04
NFL Searching For More Space

After being "hobbled by the Sept. 11, 2001, terrorist attacks, a sputtering economy and concerns about corporate greed the last two years," this year's Super Bowl will "ooze a Texas-size lode of wealt

Tags: Anheuser Busch, Coca-Cola, DaimlerChrysler, Events and Attractions, Football, General Motors, Minnesota Twins, NFL

01/23/04
IMG Sells Tennis Event To AEG

IMG has sold the WTA's tier II JP Morgan Chase Open to AEG for about $4.5M, according to sources of Lisa Dillman of the L.A. TIMES, who notes this year's event will be held July 19-25 in Carson, CA. W

Tags: AEG, Events and Attractions, Home Depot, IMG, Los Angeles Kings, NFL, Tennis

01/23/04
Super Bowl XXXVIII Notes

Texas Ethics Commission General Counsel Sarah Woelk said that Houston City Council members would be "breaking the law if they accept Super Bowl tickets in exchange for their help in marketing Houston

Tags: ESPN, Events and Attractions, Football, NFL, Walt Disney

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