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After Crash-Filled Lead-Up To Race, Exciting Indianapolis 500 Just What IndyCar Needed

Published in SportsBusiness Daily on 05 / 26 / 15

Juan Pablo Montoya's second Indianapolis 500 victory on Sunday "generated the bold-print, feel-good headlines IndyCar needed after a month dominated by flying cars, safety concerns and a seriously injured driver," according to Jenna Fryer of the AP. Montoya's win "served as a bright reminder th...

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Tags: Events and Attractions, IndyCar

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Processing Fee Helps Fund N.Y. Marathon

About $360,000 of the ING N.Y. Marathon’s funding “came from a nonrefundable $9 processing fee paid by the tens of thousands of runners who tried to get into the field but were denied,” according to J

Tags: Events and Attractions

Breeders' Cup Wagering Sets New Record

Preliminary wagering totals from all common pool sources for Saturday’s Breeders’ Cup World Championships at Churchill Downs established a new Breeders’ Cup record of $136.7M, breaking the old mark of

Tags: Events and Attractions, NTRA

Vegas To Host '07 FIBA Americas Tourney

USA Basketball “paid $3[M] for the rights to host” the ’07 FIBA Americas Championship at Las Vegas’ Thomas & Mack Center August 22-September 2, according to Steve Carp of the LAS VEGAS REVIEW-JOURNAL.

Tags: Events and Attractions

Orlando Dew Tour Stop Sets Attendance Record

For the second consecutive year, the Orlando stop on the Dew Action Sports Tour “set a series attendance high, all but assuring a multi-year return beginning next season at TD Waterhouse Centre,” acco

Tags: Events and Attractions, NBC, Sony

Dew Action Sports Tour Gaining Support

Dew Action Sports Tour GM Wade Martin said that attendance for the tour, which concludes this weekend, is “up over last year and, though TV ratings are down, corporate support has grown to where spons

Tags: Events and Attractions, MasterCard, NBC, Nielsen, Verizon

Site Of '07 FIBA Championship Up In Air

The FIBA Americas exec committee “declined to accept the Venezuelan Federation’s original bid to host the 2007 FIBA Americas Championship, an event that has taken on a higher profile after the U.S. an

Tags: ESPN, Events and Attractions, Walt Disney

Fox Will Air First Action Sports Awards

By Tripp Mickle, Staff Writer, SportsBusiness Journal The creation of the first all-encompassing, action sports awards ceremony was announced yesterday. The ceremony, which will recognize top action s

Tags: DaimlerChrysler, Events and Attractions, News Corp./Fox, Nike

Sports Sponsorship Symp: Consumers

Miller Brewing’s “Man Laws” campaign became the template for the convergence potential online and mobile platforms offer in reaching consumers, during a panel titled “Keeping Consumers Within Reach: U

Tags: Cleveland Indians, ESPN, Events and Attractions, NFL, Nielsen, Sports Illustrated, Walt Disney

Sports Sponsorship Symp: Case Studies

A case study yesterday at Street & Smith’s Sports Sponsorship Symposium examined the multi-platform promotion of Toyota, Lexus and ESPN’s “MNF.” “We looked at the property to see how we could make it

Tags: ABC, ESPN, Events and Attractions, NFL, Toyota, Walt Disney

Sports Sponsorship Symp: ROI

A paradigm shift is occurring in the world of sports sponsorships in which properties need to help sponsors address their business objectives more effectively, Bank of America VP/Sports Sponsorship Ra

Tags: Bank of America, Coca-Cola, Events and Attractions, Visa

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