Featured Story

Arrests Unlikely To Affect FIFA Women's World Cup, But Some Execs May Avoid Canada

Published in SportsBusiness Daily on 05 / 28 / 15

The Canadian Soccer Association yesterday said that the arrest of several top FIFA and FIFA-related marketing officials "won't impact" the upcoming Women's World Cup, which takes place in six Canadian cities starting June 6, according to Keaton Robbins of the OTTAWA SUN. The CSA last night in...

Read More

Tags: Events and Attractions, FIFA World Cup

More Stories

MMF: Reaching Out To Consumers

Unlike many sports, motorsports is a traveling show and every race is an event. The marketing opportunities are abundant in and around the racing event. Panelists in a session titled “Optimizing Consu

Tags: Anheuser Busch, Champ Car World Series, Coca-Cola, Events and Attractions, General Motors, Indianapolis Motor Speedway, Int'l Speedway Corp., NASCAR, NHRA

MMF: Marketing Strategies

A panel entitled “Motorsports as a Way of Life: Consumer Lifestyle Marketing Strategies” Wednesday at the seventh annual Street & Smith’s Motorsports Marketing Forum covered topics that included the a

Tags: Events and Attractions, NASCAR

MMF: Ford Exec Discusses Marketing

When the auto industry is being hit hard, a company’s response is likely to involve cutbacks: layoffs, delays in planned vehicle models’ design and engineering, shutdown of assembly plant facilities a

Tags: Events and Attractions

MMF: State Of Motorsports Industry

The 7th annual Street & Smith’s Motorsports Marketing Forum kicked off yesterday at Intercontinental, The Barclay, in N.Y. On the first panel, titled “State of the Industry: Insights from Those Shapin

Tags: Bank of America, Events and Attractions, IMG, Int'l Speedway Corp., IndyCar, NASCAR, NBC, Toyota

MMF: Appealing To Avid, Casual Fans

In an afternoon session entitled “Avid and Casual Race Fans: Marketing Initiatives to Reach the Wide Spectrum of Fans,” panelists discussed the challenge of attracting and retaining fans. The panelist

Tags: Anheuser Busch, Bank of America, Champ Car World Series, ESPN, Events and Attractions, Int'l Speedway Corp., NASCAR, Nextel, NFL, Sprint, Walt Disney

MMF: Future Of The Busch Series

“Buschwacking” — the trend of Nextel Cup drivers competing in the Busch Series – was a recurring theme during a panel session entitled “Busch Series: Owners Speak to the Future of This Series” ye

Tags: Anheuser Busch, DaimlerChrysler, ESPN, Events and Attractions, General Motors, NASCAR, Nextel, Toyota, Walt Disney

MMF: SMI President & GM Humpy Wheeler

In a one-on-one interview at Street & Smith’s Motorsports Marketing Forum, SMI President Humpy Wheeler said the death of Dale Earnhardt in ’01 has had a lingering negative effect on NASCAR, as some of

Tags: Anheuser Busch, Events and Attractions, NASCAR, Nextel, NFL, Speedway Motorsports Inc., Toyota

SM&T: Appeal Of CDM Ruling

The MLBPA and MLBAM filed notices of appeal in the ongoing legal fight with the parent operation of St. Louis-based CDM Fantasy Sports, and the union and MLBAM intend to bring the case before the U.S.

Tags: Events and Attractions

SM&T: Barry Frank Talks Shop

IMG Media Vice Chair Barry Frank commented on a wide range of topics facing the sports media industry during a one-on-one discussion at Street & Smith’s Sports Media & Technology conference in N.Y. ye

Tags: Events and Attractions

SM&T: Fantasy's Impact On Programming

As the number of consumers playing fantasy sports increases, network execs are constantly debating how to tweak their programming to cater more to fantasy players while maintaining the integrity of th

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug