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Overnight Ratings: NASCAR Sprint Cup Series From New Hampshire Flat On ESPNPublished in SportsBusiness Daily on 09 / 22 / 14
Outside of college football and the NFL , the NASCAR Sprint Cup Series Osram Sylvania 300 from New Hampshire Motor Speedway led all sports telecasts over the weekend with a 2.2 overnight rating. That figure is flat compared to the same race in ’13. The chart below lists overnight rating...
Tags: Research and Ratings
By Joe Oliver, Correspondent The second day of Street & Smith’s Sports Group’s Sports Sponsorship Symposium in N.Y. opened with a panel discussion, “Branded Entertainment & Sports: The Opportunities f
By Joe Oliver, Correspondent Street & Smith’s Sports Group’s Sports Sponsorship Symposium opened yesterday with a session focusing on high-profile categories and how traditional thinking is changing.
Pistons coach Larry Brown, U.S. swimmer Michael Phelps and Red Wings C Steve Yzerman were among those who participated in Thursday’s Ryder Cup opening ceremony at Oakland Hills Country Club outside of
The 35th Ryder Cup matches this weekend at Oakland Hills Country Club outside of Detroit will generate about $70M in revenue for the PGA of America, up $5M from ’99, the last time the U.S. hosted the
The $129M Liberty National Golf Course, which is being built in New Jersey across the river from lower Manhattan, is “one of the most expensive [golf courses] ever built,” according to Joseph Pereira
Prior to last night’s NFL Colts-Patriots season opener, the NFL presented the hour-long “Opening Kickoff 2004,” which featured musical acts performing in both Foxboro and Jacksonville, host of Super B
More than 160 people attended opening day of Street & Smith’s Sports Group’s Canada Sports Forum, presented by SportsBusiness Journal and The Sports Business Daily, at the Renaissance Toronto Hotel at
The Detroit Super Bowl XL Host Committee has launched the Team XL Membership Club to “let Detroiters who can’t afford a Super Bowl ticket feel part of the big event,” according to John Gallagher of th
Attendance for the four days of the X Games this year at Staples Center was 170,471, “including a single-day record of 79,380 on Saturday,” according to Peter Yoon of the L.A. TIMES. The ten-year atte
ESPN’s Summer X Games X, which begin today and run through Sunday at Staples Center and other L.A.-area venues, “seem to have become an established media vehicle for marketers eager to reach young mal