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Int'l Champions Cup Drawing Bigger Matchups As Teams Look For Added Brand Exposure

Published in SportsBusiness Daily on 07 / 21 / 17

The International Champions Cup (ICC) soccer tournament has "evolved into the most prominent preseason tournament in the world," and games such as Sunday's Real Madrid-Manchester United match at Levi's Stadium are a "way to cash in on the massive and continually growing popularity of soccer wit...

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Tags: Events and Attractions, Soccer

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07/13/17
X Games Kicks Off At U.S. Bank Stadium

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Tags: Events and Attractions, X Games, ESPN

07/13/17
Future CFP Title Game Hosts Announced In '18

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Tags: Events and Attractions

07/12/17
MLB's All-Star Game Enjoys Relaxed Atmosphere

The MLB All-Star Game was played last night without home-field advantage on the line for the first time since '02, and the pressure being off "showed in the relaxed attitudes" of players at Marlins Park, according to Kristie Ackert of the N.Y. DAILY NEWS. Fox' broadcast featured Alex Rodriguez " int ...

Tags: Events and Attractions, MLB

07/12/17
Female Golfers Pressed With Questions On Trump

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Tags: Events and Attractions, USGA

07/12/17
Mayweather-McGregor Presser Draws 11,000

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Tags: Events and Attractions, Boxing

07/11/17
Aaron Judge Steals The Show At HR Derby

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07/11/17
ASG More Relaxed Without World Series Stakes

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Tags: MLB, Events and Attractions

07/11/17
USGA Says Trump Threatened Suit Over U.S. Open

USGA Exec Dir Mike Davis two years ago told members of his executive committee that President Trump "threatened to sue the organization if it moved" this week's U.S. Women’s Open from Trump National Golf Club in Bedminster, N.J., according to a source cited by Christine Brennan of USA TODAY. T ...

Tags: Events and Attractions, USGA

07/10/17
Star-Studded Home Run Derby Poised To Impress

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07/10/17
MLB ASG Seeing Weak Ticket Markets

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Tags: Events and Attractions, MLB

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