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Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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Marketing Symposium: Cause Marketing

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Marketing Symposium: Pay Coming For College Athletes

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Marketing Symposium: Reaching Gen Y & Gen Z

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking yesterday at the '14 CSE Sports Marketing Sym ...

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Marketing Symposium: Sincerely Targeting LGBTs

Brands that fail to market sincerely to the LGBT community are missing out on serious growth opportunities, according to panelists yesterday at the '14 CSE Sports Marketing Symposium. The panel, which focused on the LGBT community as one of “Ideas That Move Us Forward” discussions at the ...

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Hawks Hopeful For New Owner By Year's End

Hawks CEO Steve Koonin today said that he is hopeful a new owner of the team will be identified by the end of the year. Koonin’s comment, given while speaking this morning at the '14 CSE Sports Marketing Symposium in N.Y., was the first hint of a timeline given by the team since Managin ...

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Keeneland Readies For '15 Breeders' Cup

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Donovan's USMNT Sendoff Draws 36,000

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Sources: Katy Perry To Perform At Super Bowl

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McCaskey, Emanuel Key In Chicago's Draft Bid

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