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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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X Games Adds Videogame Competition

ESPN and Major League Gaming yesterday announced that a "new offering -- MLG X Games Aspen Counter-Strike: Global Offensive Invitational -- will be held as part of" the '15 Winter X Games in January, according to Rick Carroll of the ASPEN TIMES. Medals "will be awarded to members of the winning team ...

Tags: Events and Attractions, X Games, Major League Gaming

National Finals Rodeo To Stay At Thomas & Mack

Las Vegas Events President Pat Christenson said that the Wrangler National Finals Rodeo "plans to stay at UNLV’s Thomas & Mack Center for another decade rather than move to the MGM Resorts International/AEG arena being built on the Strip," according to Alan Snel of the LAS VEGAS REVIEW-JOU ...

Tags: Events and Attractions

Drone Ban Considered For '15 U.S. Open

The City of University Place, Wash., is "considering a ban on drones" during the '15 U.S. Open at Chambers Bay Golf Course, according to Brynn Grimley of the Tacoma NEWS TRIBUNE. The USGA "requested the ban on the increasingly popular unmanned aircraft in preparation for the weeklong major champion ...

Tags: Events and Attractions, USGA

Sports Execs Among NYC Marathon Finishers

Runners in Sunday's TCS New York City Marathon were challenged by blustery winds and frigid temperatures, but many readers of THE DAILY  overcame the elements and accomplished the 26.2-mile feat. We would like to congratulate all those who ran through N.Y.'s five boroughs, and thank those ...

Tags: Events and Attractions

Breeders' Cup Attendance Up, Handle Down

Attendance was up 4%, but the total handle was down 6% at this weekend's Breeders' Cup World Championships at Santa Anita Park. A crowd of 61,114 attended the races Saturday for the two-day Breeders' Cup, which combined with the crowd on hand Friday, brought the total attendance to 98,319. That is a ...

Tags: Events and Attractions, Breeders Cup

F1 Race Draws Nearly 108,000 To COTA

Yesterday's F1 U.S. Grand Prix drew a "crowd of 107,779" to Circuit of the Americas, according to Suzanne Halliburton of the AUSTIN AMERICAN-STATESMAN. Race winner Lewis Hamilton, "wanting to impress the Texas crowd, asked to borrow Mario Andretti’s black cowboy hat during his podium party." H ...

Tags: Events and Attractions, Formula One, Circuit of the Americas

Rugby At Soldier Field Sets U.S. Attendance Mark

The sellout crowd of 61,500 at Saturday's New Zealand-U.S. rugby game at Soldier Field was the "largest to witness" the sport in U.S. history, "far eclipsing" the previous record of 20,181 for an Ireland-U.S. game in '13, according to Jack McCarthy of the CHICAGO TRIBUNE. Saturday's game "celebrated ...

Tags: Events and Attractions, Rugby

Rebranded Memphis Open Cuts Ticket Prices

Memphis Open Tournament Dir Erin Mazurek said ticket prices for the recently rebranded ATP event will be reduced by 15-20% "across the board" for '15, according to Phil Stukenborg of the Memphis COMMERCIAL APPEAL. The tourney yesterday also "unveiled its guitar pick-shaped logo." The USTA "partner ...

Tags: Events and Attractions, ATP

WTA Finals Exceed Allaster's Expectations

The season-ending BNP Paribas WTA Finals was held in Singapore for the first time last week and WTA Chair & CEO Stacey Allaster gave the event a "10 out of 10," according to Chua Siang Yee of the Singapore STRAITS TIMES. Allaster: "It's exceeded our expectations. It has been our collective goa ...

Tags: Events and Attractions, WTA

PBR Gets Bump From Retiring Bull

Bushwacker, the "baddest, most muscular bucking bull" in PBR, is retiring this year, and this week's Built Ford Tough World Finals "is the bull's swan song," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. The 8-year-old bull's owner, Julio Moreno, said, "PBR has put him out there, and ...

Tags: Events and Attractions, PBR

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