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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking Fans

Published in SportsBusiness Daily on 09 / 18 / 14

Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...

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Wisconsin Football Season-Tix Renewals Steady

Despite the "first increase in prices in four years," season-ticket renewals for Univ. of Wisconsin football have "essentially held steady," according to Todd Milewski of the Madison CAPITAL TIMES. UW Associate AD/External Relations Justin Doherty said that the renewal rate of 95.1% "is up slightly" ...

Tags: Colleges, Big Ten, Football

Big Ten Leaders Join Call For Reform

Big Ten conference presidents and chancellors yesterday issued a statement with a call to "work within the NCAA to provide greater academic security and success for our student-athletes," according to George Schroeder of USA TODAY. The presidents and chancellors noted that college athletic ...

Tags: Colleges, NCAA, Big Ten

CFB Stadiums Aim To Improve Wi-Fi, Cell Service

More college football fans are choosing to stay at home to watch games on TV instead of going to games, and schools everywhere are “stepping up the fan experience to lure them back to the stadiums,” according to Jake Trotter of ESPN.com. The “national epidemic of declining attendan ...

Tags: Colleges, Football, Big Ten

Big Ten's Delany Says Athletes Are Overworked

Big Ten Commissioner Jim Delany in court on Friday said that college players "at the highest levels are overworked and unable to fully participate in the college experience," according to Sharon Terlep of the WALL STREET JOURNAL. Delany testified on behalf of the NCAA in the Ed O'Bannon antitrust tr ...

Tags: Colleges, NCAA

Schools Consider Beer Sales As New Revenue Stream

SMU this football season will "begin selling beer and wine" at Ford Stadium, and with athletic departments "getting ready to absorb multimillion-dollar obligations in new player benefits thanks to a wave of litigation and NCAA restructuring, it's plausible that others might soon follow," accord ...

Tags: Colleges

Emmert Takes Stand In O'Bannon Trial

NCAA President Mark Emmert on Thursday took the witness stand in the Ed O'Bannon trial and said that college sports "would be fatally flawed if players were allowed to receive a portion of the billions of dollars in basketball and football television revenues now flowing into big conferences an ...

Tags: Colleges, NCAA

Big 12's Bowlsby Gets Two-Year Extension

Big 12 Commissioner Bob Bowlsby has "received a two-year contract extension" through June '19, according to Chuck Carlton of the DALLAS MORNING NEWS. The extension was approved by the Big 12 BOD and "finalized following the conference’s spring meetings last month." Financial terms were not ava ...

Tags: Colleges

West Virginia Could Break Even For Current FY

West Virginia AD Oliver Luck expects the athletic department to "essentially break even" when the current FY ends at the end of the month, according to Dave Hickman of the CHARLESTON GAZETTE. When WVU left the Big East for the Big 12 two years ago, Luck admitted that times "would be tough ...

Tags: Colleges

Jim Delany Defends Big Ten's Eastward Expansion

Maryland and Rutgers officially join the Big Ten on July 1, and the addition of the schools is both the “boldest and most divisive initiative” of Commissioner Jim Delany’s 25-year tenure, according to Stewart Mandel of SI. The expansion could “yield lucrative cable subscriber ...

Tags: Colleges, Big Ten

College Facility Notes

GOGAMECOCKS.com's David Cloninger reported the statue of former South Carolina RB George Rogers that "will grace a new plaza" outside Williams-Brice Stadium is "slowly coming to life." South Carolina AD Ray Tanner on Friday said, "We’re vetting it out with sculptors at this point, and we proje ...

Tags: Colleges

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