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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking Fans

Published in SportsBusiness Daily on 09 / 18 / 14

Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...

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06/26/14
Wisconsin Football Season-Tix Renewals Steady

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Tags: Colleges, Big Ten, Football

06/25/14
Big Ten Leaders Join Call For Reform

Big Ten conference presidents and chancellors yesterday issued a statement with a call to "work within the NCAA to provide greater academic security and success for our student-athletes," according to George Schroeder of USA TODAY. The presidents and chancellors noted that college athletic ...

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06/25/14
CFB Stadiums Aim To Improve Wi-Fi, Cell Service

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06/23/14
Big Ten's Delany Says Athletes Are Overworked

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Tags: Colleges, NCAA

06/23/14
Schools Consider Beer Sales As New Revenue Stream

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Tags: Colleges

06/20/14
Emmert Takes Stand In O'Bannon Trial

NCAA President Mark Emmert on Thursday took the witness stand in the Ed O'Bannon trial and said that college sports "would be fatally flawed if players were allowed to receive a portion of the billions of dollars in basketball and football television revenues now flowing into big conferences an ...

Tags: Colleges, NCAA

06/20/14
Big 12's Bowlsby Gets Two-Year Extension

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Tags: Colleges

06/20/14
West Virginia Could Break Even For Current FY

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Tags: Colleges

06/20/14
Jim Delany Defends Big Ten's Eastward Expansion

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06/19/14
College Facility Notes

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