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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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09/01/95
ON WOUNDED KNEE: LIBERTY FIGHTS FOR PRAYER RIGHTS IN ENDZONE

Liberty University in Lynchburg, VA, has asked a U.S. District Court judge to rule if "the NCAA''s new unsportsmanlike conduct code restricts freedom of religion by penalizing players who kneel in the

Tags: Cablevision, Colleges, NCAA, New York Liberty

08/30/95
USF APPEARS TO BE READY FOR A FOOTBALL TEAM

Seven Board of Regents members and Chancellor Charles Reed, the people who oversee Florida''s nine public universities, "unanimously" said yesterday they would approve the University of South Florida'

Tags: Colleges

08/30/95
SPONSOR-LESS SUN BOWL SIGNS SIX-YEAR TV DEAL WITH CBS

A new six-year contract with CBS ensures that the Sun Bowl, formerly sponsored by John Hancock, will be played this year. Sun Bowl Association President Joyce Feinberg: "I don''t know if we''ll get a

Tags: ABC, CBS, Colleges, John Hancock Mutual Life Insurance, NCAA, Viacom, Walt Disney

08/30/95
TRIBUNE EXAMINES COLLEGE SPORTS' PROBLEM WITH AGENTS

In a three-part series, the CHICAGO TRIBUNE''s Andrew Gottesman analyzed the "problematic relationship between professional sports agents and college athletes." In Part I, Gottesman notes the harassme

Tags: Colleges, NCAA, NFL

08/29/95
USC/UCLA LOOK TO CAPITALIZE ON NFL'S ABSENCE

With the Raiders and the Rams gone from the L.A. area, USC and UCLA are trying to make an "economic impact in the market," according to Larry Bortstein of the ORANGE COUNTY REGISTER. In recent months,

Tags: Colleges, NFL, Oakland Raiders, Sears, St. Louis Rams

08/25/95
COLLEGE FOOTBALL'S PRESEASON TOP 25: WHO OUTFITS 'EM

With the college football season kicking off this weekend with the Pigskin and Kickoff Classics, THE SPORTS BUSINESS DAILY takes a look at who outfits the top programs. SCHOOLUNIFORMS/SHOES SCHOOLUNIF

Tags: Colleges, Nike, Reebok, Washington Nationals

08/25/95
COLLEGE FOOTBALL KICKS OFF WITH NEW LOGO THIS WEEKEND

"College Football USA," a new logo covering products and services designed to unify the sport, is being launched this weekend by the National Assoc of Collegiate Directors of Athletics (NACDA) and the

Tags: Colleges, Oakland Athletics

08/25/95
TARK'S LATEST DEAL NOT UNDER THE TABLE

The Collegiate Licensing Company has announced that it will now serve as the licensing rep for Fresno State and new basketball coach Jerry Tarkanian''s "TARK" line (CLC).

Tags: Colleges

08/22/95
FIZZ: COLLEGE FOOTBALL HALL INKS UP WITH ALKA-SELTZER

The new College Football Hall of Fame in South Bend announced a sponsorship deal with the consumer care division of Bayer, makers of Alka-Seltzer. Alka-Seltzer made a $250,000 three-year commitment, w

Tags: Colleges

08/17/95
COLLEGIATE NOTES: SAY THE PRAYER, DO THE TIME

The NCAA''s "crackdown on unsportsmanlike conduct in college football" will include penalizing players who kneel in prayer after touchdowns, notes Randall Mell of the Ft. Lauderdale SUN- SENTINEL. Mel

Tags: Colleges, Miami Dolphins, NCAA

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