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Time To Participate In The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 20 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * How often do you watch live sports on a mobile device? ...

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04/22/98
DEBATE BREWING OVER BEER SPONSORSHIP OF COLLEGE ATHLETICS

The relationship between alcoholic beverage companies and intercollegiate athletics is examined by Kay Hawes of the NCAA NEWS, who writes that while some institutions "have turned to alcoholic beverag

Tags: Anheuser Busch, Colleges, NCAA

04/22/98
DON'T BELIEVE THE FLORIST WHEN HE TELLS YOU ROSES ARE FREE

The Rose Bowl is expected to raise its ticket prices from $75 to $110 for the ''99 game, "marking the second increase in four years, an overall boost" of 139% since the ''95 game when tickets were $46

Tags: Colleges

03/04/98
CORPORATE SPONSORS BEGIN TO ROLL OUT FINAL FOUR PROMOS

Corporate sponsors'' promotion of the NCAA men''s and women''s basketball tournaments is examined by Terry Lefton of BRANDWEEK, who highlights promos by Hershey, Sears and Ocean Spray. Hershey is spon

Tags: American Express, Colleges, NCAA, PepsiCo, Sears

12/19/97
ALL YOU NEED TO KNOW ABOUT THE '97-98 BOWL LINE-UP

The following lists the ''97-98 college bowl schedule, including title sponsorship, length of sponsorship deal, teams, payout per-team, date and TV carrier (THE DAILY): BOWL SPONSOR LENGTH TEAMS PAYOU

Tags: ABC, Cablevision, CBS, Colleges, DaimlerChrysler, ESPN, FedEx, McDonalds, NBC, New York Liberty, Oakland Athletics, TBS/TNT, Time Warner, Toyota, Viacom, Walt Disney

12/15/97
BRANDWEEK REPORTS GM CLOSE TO RECORD $20M DEAL WITH NCAA

GM is "close to signing" what would be the "biggest corporate sponsorship deal in NCAA history," according to Terry Lefton of BRANDWEEK. The five-year, $20M deal would give NCAA rights to GM "across a

Tags: Colleges, General Motors, NCAA, USOC, WNBA

12/10/97
MICHIGAN SALES LOOK GOOD THROUGH ROSE COLORED GLASSES

Univ. of Michigan apparel is on "one of the most frenetic buying binges in the history of college sports," according to Bill Halls of the DETROIT NEWS. Caps, T- shirts, sweat shirts and five styles of

Tags: Colleges

12/09/97
NCAA ROLLING IN THE DOUGH: COMPAQ LATEST TO INK DEAL

Compaq Computer has signed a five-year, $10M-plus sponsorship deal with the NCAA, "a rare venture by a computer industry player investing in sports and event sponsorships," according to Terry Lefton o

Tags: CBS, Colleges, hp, IBM, Microsoft, NCAA, Viacom

11/21/97
THEY'RE IN THE MONEY: COLLEGE COACHING IS BIG BUSINESS NOW

The earning power of "big-time" college football coaches -- generated from "huge compensation packages," bonuses and endorsements -- was examined in a front-page cover story by Dodd & Pearson of USA T

Tags: Colleges, Nike, Reebok, Washington Nationals

11/19/97
NCAA FOOTBALL HALL OF FAME LOOKS TO SECURE FINANCIAL FOOTING

The College Football Hall of Fame in South Bend, IN, "is struggling" with attendance, as Exec Dir Bernie Kish said that early projections were "overly ambitious" and corporate sponsorship "hasn''t app

Tags: Burger King, Coca-Cola, Colleges, NCAA

11/12/97
WAC FULFILLS ITS QWEST FOR SPONSOR $$ WITH THREE-YEAR DEAL

CO-based multimedia company Qwest has become an official corporate sponsor of the Western Athletic Conference (WAC) and the exclusive communications services provider for the WAC (Qwest). In Denver, M

Tags: AEG, Chicago Fire, Colleges, Colorado Rapids, NHL, US West/Qwest

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