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GoDaddy Returning As Super Bowl Advertiser For 11th Time

Published in SportsBusiness Daily on 11 / 24 / 14

GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...

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12/22/99
BOWLING FOR DOLLARS ... FROM LAS VEGAS TO NEW ORLEANS

The following lists the ''99-2000 college bowl schedule, including title sponsorship, length of the sponsorship, minimum payout per team, date and TV carrier (THE DAILY): TITLE DEAL BOWL SPONSOR YR/YR

Tags: ABC, ATT, Cablevision, CBS, Colleges, DaimlerChrysler, ESPN, FedEx, McDonalds, NBC, NCAA, New York Liberty, News Corp./Fox, TBS/TNT, Time Warner, Toyota, Viacom, Walt Disney

12/20/99
BIRMINGHAM NEWS DETAILS REVENUE OF DIV. I-A CONFERENCES

League tax returns shows that six Div. I-A conferences take in from $47-76M every year, according to Adam Rubin in a special report in Sunday''s BIRMINGHAM NEWS. Rubin wrote that "a couple of those ma

Tags: Colleges, NCAA

12/15/99
GALLERY FURNITURE FACES CHALLENGE AS NEW TX BOWL SPONSOR

Gallery Furniture Owner Jim McIngvale said Tuesday that his company "will be the title sponsor" of a college bowl game in Houston "at a cost of" about $2M over four years, according to Neal Farmer of

Tags: Colleges, ESPN, NCAA, News Corp./Fox, NFL, Walt Disney

12/09/99
NO DEBATE FOR THE GREAT EIGHT; TOURNEY APPEARS TO BE HISTORY

Bulls VP/Marketing Steve Schanwald, the "point man for promoting" the Chicago-based Great Eight men''s college basketball tournament, yesterday "declared" the tournament "dead ... after seeing the emp

Tags: Chicago Bulls, Colleges, ESPN, MLB, NASCAR, NCAA, Sports Illustrated, Time Warner, Walt Disney

12/03/99
NCAA BOWL GAME TITLE SPONSOR NOTES

In St. Paul, Aron Kahn writes that Sun Bowl title sponsor Wells Fargo paid $550,000 for the naming rights and "will be spending extra time and cash promoting the event" this year, which features a Uni

Tags: Colleges

12/03/99
CAMPING OUT IN STYLE: CAMERON CRAZIES TAP INTO WEB

Duke Univ. students "camping out" for men''s basketball tickets on campus will now be able to access the Web while they wait in line, according to Christina Nifong of the Raleigh NEWS & OBSERVER, who

Tags: Colleges

12/02/99
MAKING A RACKET OVER A BRACKET: ISL PUSHES FOR CFA PLAYOFF

Swiss-based sports marketing firm ISL "continues to pitch a full-fledged" college football playoff system and "has projected a 16-team bracket for this season," according to USA TODAY''s Steve Wieberg

Tags: Colleges

11/30/99
OURHOUSE PARTY: WEB SITE TO TITLE SPONSOR FL CITRUS BOWL

IL-based Internet startup OurHouse.com "is expected to announce" this week that it will replace computer retail chain Comp USA as the title sponsor of the FL Citrus Bowl beginning this year, according

Tags: ABC, Colleges, Walt Disney

11/17/99
NIKE HAS ITS EYES ON TEXAS, INKS MAJOR COLLEGIATE DEAL

Nike has inked a $22M, seven-year equipment and apparel deal with an option for two additional years with the Univ. of TX (UT), according to Erik Spanberg of the SPORTSBUSINESS JOURNAL, who reports th

Tags: Colleges, Nike, Reebok

11/02/99
I'M EIGHTEEN AND I LIKE IT! NCAA SET TO BOOST SPONSOR ROSTER

Host Communications, the NCAA''s corporate sponsorship agency, is "close to landing Pennzoil and Total Sports as" NCAA partners, according to Terry Lefton of BRANDWEEK, who writes that both companies

Tags: CBS, Colleges, NCAA, Pennzoil, SportsLine.com, Viacom

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