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Overnight Ratings: PGA Tour Deutsche Bank Championship, U.S. Open Tennis

Published in SportsBusiness Daily on 09 / 02 / 14

The chart below lists overnight ratings from sports telecasts over Labor Day weekend on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (E...

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Tags: Research and Ratings

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12/03/99
NCAA BOWL GAME TITLE SPONSOR NOTES

In St. Paul, Aron Kahn writes that Sun Bowl title sponsor Wells Fargo paid $550,000 for the naming rights and "will be spending extra time and cash promoting the event" this year, which features a Uni

Tags: Colleges

12/03/99
CAMPING OUT IN STYLE: CAMERON CRAZIES TAP INTO WEB

Duke Univ. students "camping out" for men''s basketball tickets on campus will now be able to access the Web while they wait in line, according to Christina Nifong of the Raleigh NEWS & OBSERVER, who

Tags: Colleges

12/02/99
MAKING A RACKET OVER A BRACKET: ISL PUSHES FOR CFA PLAYOFF

Swiss-based sports marketing firm ISL "continues to pitch a full-fledged" college football playoff system and "has projected a 16-team bracket for this season," according to USA TODAY''s Steve Wieberg

Tags: Colleges

11/30/99
OURHOUSE PARTY: WEB SITE TO TITLE SPONSOR FL CITRUS BOWL

IL-based Internet startup OurHouse.com "is expected to announce" this week that it will replace computer retail chain Comp USA as the title sponsor of the FL Citrus Bowl beginning this year, according

Tags: ABC, Colleges, Walt Disney

11/17/99
NIKE HAS ITS EYES ON TEXAS, INKS MAJOR COLLEGIATE DEAL

Nike has inked a $22M, seven-year equipment and apparel deal with an option for two additional years with the Univ. of TX (UT), according to Erik Spanberg of the SPORTSBUSINESS JOURNAL, who reports th

Tags: Colleges, Nike, Reebok

11/02/99
I'M EIGHTEEN AND I LIKE IT! NCAA SET TO BOOST SPONSOR ROSTER

Host Communications, the NCAA''s corporate sponsorship agency, is "close to landing Pennzoil and Total Sports as" NCAA partners, according to Terry Lefton of BRANDWEEK, who writes that both companies

Tags: CBS, Colleges, NCAA, Pennzoil, SportsLine.com, Viacom

10/26/99
REPORT SHOWS WOMEN GAINING GROUND IN NCAA ATHLETICS

The NCAA''s most recent gender equity study released yesterday shows that "more women are participating in intercollegiate athletics and more women are receiving athletic scholarships with parity proj

Tags: Colleges, NCAA

10/19/99
OH STATE DOCUMENTS SHOW THAT ATHLETIC DEPT. REVENUES "SOAR"

Documents released by OH State Univ. (OSU) revealed that the school''s "revenue from its athletic department soared" about $23M from the last FY, or 50%, to "nearly" $70M, according to Barnet Wolf of

Tags: Colleges

10/14/99
POWER TO THE PIGSKIN: WISCONSIN FOOTBALL A $$ GENERATOR

The Univ. of WI football program "accounts for nearly half of all" the revenue generated by the school''s 23 sports teams, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL, who reviewed docum

Tags: Colleges

10/08/99
Final National Ratings

The following is a list final national and cable Nielsen ratings from recent sporting events (THE DAILY): EVENT DATE NET TIME RAT/SHR NCAA Football: (regional) 10/2 ABC 3:30-7:00pm 3.9/10 NCAA Footbal

Tags: ABC, Baseball, CBS, Colleges, ESPN, Football, Horse Racing, MBNA America Bank, MLB, Motorsports, NASCAR, NBC, NCAA, News Corp./Fox, NFL, Nielsen, Media, TNN, Viacom, Walt Disney

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