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NCAA Partners With U.S. Department Of Defense For Three-Year Concussion Study

Published in SportsBusiness Daily on 04 / 20 / 15

The NCAA in partnership with the U.S. Department of Defense has launched a three-year, $30M project to "track the effects of concussion using data from as many as 37,000 student athletes," according to Jo Craven McGinty of the WALL STREET JOURNAL. NCAA Exec VP/Regulatory Affairs Oliver Luck said tha...

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03/30/01
Final Nielsen Ratings

The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NHL On ABC": (regional) 3/24 ABC 1:00-4:00pm 1.0/3 LPGA: Nabisco Champ. – 3rd Rd. 3/2

Tags: ABC, Basketball, CBS, Colleges, ESPN, Football, Golf, Hockey, LPGA, Motorsports, NASCAR, NBA, NBC, NCAA, News Corp./Fox, NHL, Nielsen, PGA Tour, Media, TBS/TNT, Viacom, Walt Disney, Winter Sports

03/29/01
Names In The News

MONEY TALKS: In Louisville, Eric Crawford reports Univ. of Louisville men''s basketball coach RICK PITINO will receive a $5M lump-sum payment, raised through private funding, if he completes a propose

Tags: Buffalo Sabres, Colleges, Football, Golf, Hockey, Marriott, New York Giants, NFL, People and Pop Culture

03/29/01
Media Notes

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with an injury update on Dodgers P Kevin Brown, followed by an injury update on Braves P Greg Maddux. The

Tags: Atlanta Braves, Baseball, Basketball, CBS, Colleges, Colorado Rockies, ESPN, Hockey, Los Angeles Dodgers, Miami Heat, Milwaukee Bucks, Motorsports, NASCAR, NBA, NCAA, News Corp./Fox, NHL, Nielsen, San Antonio Spurs, Media, SportsLine.com, Time Warner, Viacom, Walt Disney

03/28/01
Media Notes

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with the return of Heat C Alonzo Mourning, followed by Raptors-Heat. The first non-basketball report, at 6

Tags: Basketball, Cablevision, CBS, Colleges, Comcast-Spectacor, Hockey, Madison Square Garden, NBA, NCAA, New Jersey Devils, News Corp./Fox, Nielsen, Media, WNBA

03/28/01
Marketplace Round-Up

In a continuing look at the NBA marketing to Hispanic fans, the SACRAMENTO BEE''s Scott Howard-Cooper wrote that while the Kings, "like most NBA teams, have been slow in reacting to Spanish-speaking f

Tags: Basketball, Colleges, HBO, Los Angeles Lakers, NBA, Sacramento Kings, Time Warner

03/28/01
Nielsen Metered Market Ratings

Nielsen Media Research provides metered market (MM) ratings for CBS'' NCAA men''s basketball tournament regional finals, Fox'' NASCAR Food City 500 and NBC''s PGA Tour TPC Sunday broadcasts. All times

Tags: CBS, Colleges, Golf, Motorsports, NBC, News Corp./Fox, Nielsen, The Back of the Book, Viacom

03/28/01
Names In The News

IT''S ZEN WAY OR THE HIGHWAY: Last night''s edition of CBS'' "60 Minutes II" featured Lakers coach PHIL JACKSON. Jackson said players should not enter the NBA "until 21. It''s a man''s game, it''s not

Tags: Basketball, CBS, Churchill Downs Inc., Colleges, Horse Racing, Los Angeles Lakers, NBA, People and Pop Culture, Tennis, USTA, Viacom

03/27/01
CBS Happy W/Final Four Team

CBS'' coverage of the NCAA men''s basketball tournament is averaging a 5.8/13 Nielsen rating, down 2% from last year''s 5.9/13 through the same point, when the event "finished with its lowest overall

Tags: CBS, Colleges, NCAA, Nielsen, Media, Viacom

03/27/01
Najera's Popularity Examined

Mavericks F Eduardo Najera was acquired by the team "partly because they wanted one of the most popular athletes in Mexico to have a similar role in the large Spanish-speaking community in Dallas, a s

Tags: Basketball, Coca-Cola, Colleges, Dallas Mavericks, Los Angeles Lakers, Nike, Southwest Sports Group, Time Warner

03/27/01
Marketplace Round-Up

Procter & Gamble''s Old Spice deodorant brand has signed on as the official sponsor of Russian soccer team Spartak. The Old Spice logo appear on the team''s uniforms, and team players will "be availab

Tags: Baseball, Colleges, Procter and Gamble, Soccer, Tennis

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