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Michigan Football Program Benefiting From Jim Harbaugh's Social Media Prowess

Published in SportsBusiness Daily on 08 / 18 / 17

Michigan's Jim Harbaugh is "everywhere," and so is coverage of the football coach, with the visibility largely being attributed to Harbaugh "embracing social media with his patented 'enthusiasm unknown to mankind,'" according to Ty Duffy of THE ATHLETIC. Harbaugh can be found "dispensing trick-or-tr...

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