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Illinois Hopes Chicago Marketing Helps Finances; Northwestern Planting Its Flag

Published in SportsBusiness Daily on 04 / 26 / 17

Revenue and spending for the Illinois athletics department both "rank in the bottom half of the Big Ten," and school AD Josh Whitman intends to be "aggressive" in marketing in Chicago as one way to help the school's bottom line, according to Marcus Jackson of the Champaign NEWS-GAZETT...

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