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Big 12 Revenue Increases For Second Straight Year; Helped By Bowl Game Appearances

Published in SportsBusiness Daily on 04 / 27 / 17

Helped primarily by a "healthy jump in its take from football bowl games," the Big 12 had more than $313M in total revenue for FY '15-16, according to Steve Berkowitz of USA TODAY. The new revenue figure made '16 the "second consecutive year in which the conference has increased annual revenue"...

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