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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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03/28/01
Marketplace Round-Up

In a continuing look at the NBA marketing to Hispanic fans, the SACRAMENTO BEE''s Scott Howard-Cooper wrote that while the Kings, "like most NBA teams, have been slow in reacting to Spanish-speaking f

Tags: Basketball, Colleges, HBO, Los Angeles Lakers, NBA, Sacramento Kings, Time Warner

03/28/01
Nielsen Metered Market Ratings

Nielsen Media Research provides metered market (MM) ratings for CBS'' NCAA men''s basketball tournament regional finals, Fox'' NASCAR Food City 500 and NBC''s PGA Tour TPC Sunday broadcasts. All times

Tags: CBS, Colleges, Golf, Motorsports, NBC, News Corp./Fox, Nielsen, The Back of the Book, Viacom

03/28/01
Names In The News

IT''S ZEN WAY OR THE HIGHWAY: Last night''s edition of CBS'' "60 Minutes II" featured Lakers coach PHIL JACKSON. Jackson said players should not enter the NBA "until 21. It''s a man''s game, it''s not

Tags: Basketball, CBS, Churchill Downs Inc., Colleges, Horse Racing, Los Angeles Lakers, NBA, People and Pop Culture, Tennis, USTA, Viacom

03/27/01
CBS Happy W/Final Four Team

CBS'' coverage of the NCAA men''s basketball tournament is averaging a 5.8/13 Nielsen rating, down 2% from last year''s 5.9/13 through the same point, when the event "finished with its lowest overall

Tags: CBS, Colleges, NCAA, Nielsen, Media, Viacom

03/27/01
Najera's Popularity Examined

Mavericks F Eduardo Najera was acquired by the team "partly because they wanted one of the most popular athletes in Mexico to have a similar role in the large Spanish-speaking community in Dallas, a s

Tags: Basketball, Coca-Cola, Colleges, Dallas Mavericks, Los Angeles Lakers, Nike, Southwest Sports Group, Time Warner

03/27/01
Marketplace Round-Up

Procter & Gamble''s Old Spice deodorant brand has signed on as the official sponsor of Russian soccer team Spartak. The Old Spice logo appear on the team''s uniforms, and team players will "be availab

Tags: Baseball, Colleges, Procter and Gamble, Soccer, Tennis

03/26/01
Knight Signs W/Texas Tech

TX Tech signed men''s basketball coach Bob Knight to a five-year deal worth "at least" $4.5M, or $900,000 a year, "including no-incentive based bonuses and just $12,000 in base salary" in ''01, accord

Tags: Colleges, Nike, Washington Nationals

03/26/01
Overnight Nielsen Ratings

The following lists preliminary overnight Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NHL On ABC": (regional) 3/24 ABC 1:00-4:00pm 1.2/3 LPGA: Nabisco Champ. &#

Tags: ABC, CBS, Colleges, Football, Golf, LPGA, NASCAR, NBA, NBC, NCAA, News Corp./Fox, NHL, Nielsen, PGA Tour, The Back of the Book, Viacom, Walt Disney

03/26/01
CBS Sees NCAA Ratings Up

CBS'' 5.8/13 overnight Nielsen rating for its NCAA men''s basketball tournament coverage through Sunday is down 3% from last year''s 6.0/12. Saturday''s regional finals drew a 6.8 preliminary rating,

Tags: CBS, Colleges, NCAA, Nielsen, Media, Viacom

03/23/01
Final Nielsen Ratings

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Tags: ABC, Basketball, CBS, Colleges, ESPN, Football, Golf, Hockey, IndyCar, Motorsports, NASCAR, NBC, NCAA, News Corp./Fox, NHL, Nielsen, PGA Tour, Media, Viacom, Walt Disney, Winter Sports

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