First Meeting Of Autonomous Voting Members Set ACC Schools Try New Strategies To Fill Seats Williams To Head UM's Athletic Fundraising CFP Committee Stands By Pat Haden Rutgers Removing Rice From In-Game Video Cincinnati's AD Eyes Good Attendance At PBS Haden Roundly Criticized For Sideline Incident Florida Making Efforts To Be More Fan Friendly NCAA Files Motion In Response To O'Bannon Ruling NCAA Faces Suit Challenging Scholarship Limits
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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
In a continuing look at the NBA marketing to Hispanic fans, the SACRAMENTO BEE''s Scott Howard-Cooper wrote that while the Kings, "like most NBA teams, have been slow in reacting to Spanish-speaking f
Nielsen Media Research provides metered market (MM) ratings for CBS'' NCAA men''s basketball tournament regional finals, Fox'' NASCAR Food City 500 and NBC''s PGA Tour TPC Sunday broadcasts. All times
IT''S ZEN WAY OR THE HIGHWAY: Last night''s edition of CBS'' "60 Minutes II" featured Lakers coach PHIL JACKSON. Jackson said players should not enter the NBA "until 21. It''s a man''s game, it''s not
CBS'' coverage of the NCAA men''s basketball tournament is averaging a 5.8/13 Nielsen rating, down 2% from last year''s 5.9/13 through the same point, when the event "finished with its lowest overall
Mavericks F Eduardo Najera was acquired by the team "partly because they wanted one of the most popular athletes in Mexico to have a similar role in the large Spanish-speaking community in Dallas, a s
Procter & Gamble''s Old Spice deodorant brand has signed on as the official sponsor of Russian soccer team Spartak. The Old Spice logo appear on the team''s uniforms, and team players will "be availab
TX Tech signed men''s basketball coach Bob Knight to a five-year deal worth "at least" $4.5M, or $900,000 a year, "including no-incentive based bonuses and just $12,000 in base salary" in ''01, accord
The following lists preliminary overnight Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NHL On ABC": (regional) 3/24 ABC 1:00-4:00pm 1.2/3 LPGA: Nabisco Champ.
CBS'' 5.8/13 overnight Nielsen rating for its NCAA men''s basketball tournament coverage through Sunday is down 3% from last year''s 6.0/12. Saturday''s regional finals drew a 6.8 preliminary rating,
The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR NHL On ABC: (regional) 3/17 ABC 3:00-6:00pm 1.1/3 NCAA Men''s B-Ball: MO-Duke 3/17 CBS 1:00