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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with the return of Heat C Alonzo Mourning, followed by Raptors-Heat. The first non-basketball report, at 6
In a continuing look at the NBA marketing to Hispanic fans, the SACRAMENTO BEE''s Scott Howard-Cooper wrote that while the Kings, "like most NBA teams, have been slow in reacting to Spanish-speaking f
Nielsen Media Research provides metered market (MM) ratings for CBS'' NCAA men''s basketball tournament regional finals, Fox'' NASCAR Food City 500 and NBC''s PGA Tour TPC Sunday broadcasts. All times
IT''S ZEN WAY OR THE HIGHWAY: Last night''s edition of CBS'' "60 Minutes II" featured Lakers coach PHIL JACKSON. Jackson said players should not enter the NBA "until 21. It''s a man''s game, it''s not
CBS'' coverage of the NCAA men''s basketball tournament is averaging a 5.8/13 Nielsen rating, down 2% from last year''s 5.9/13 through the same point, when the event "finished with its lowest overall
Mavericks F Eduardo Najera was acquired by the team "partly because they wanted one of the most popular athletes in Mexico to have a similar role in the large Spanish-speaking community in Dallas, a s
Procter & Gamble''s Old Spice deodorant brand has signed on as the official sponsor of Russian soccer team Spartak. The Old Spice logo appear on the team''s uniforms, and team players will "be availab
TX Tech signed men''s basketball coach Bob Knight to a five-year deal worth "at least" $4.5M, or $900,000 a year, "including no-incentive based bonuses and just $12,000 in base salary" in ''01, accord
The following lists preliminary overnight Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NHL On ABC": (regional) 3/24 ABC 1:00-4:00pm 1.2/3 LPGA: Nabisco Champ.
CBS'' 5.8/13 overnight Nielsen rating for its NCAA men''s basketball tournament coverage through Sunday is down 3% from last year''s 6.0/12. Saturday''s regional finals drew a 6.8 preliminary rating,