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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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03/27/01
CBS Happy W/Final Four Team

CBS'' coverage of the NCAA men''s basketball tournament is averaging a 5.8/13 Nielsen rating, down 2% from last year''s 5.9/13 through the same point, when the event "finished with its lowest overall

Tags: CBS, Colleges, NCAA, Nielsen, Media, Viacom

03/27/01
Najera's Popularity Examined

Mavericks F Eduardo Najera was acquired by the team "partly because they wanted one of the most popular athletes in Mexico to have a similar role in the large Spanish-speaking community in Dallas, a s

Tags: Basketball, Coca-Cola, Colleges, Dallas Mavericks, Los Angeles Lakers, Nike, Southwest Sports Group, Time Warner

03/27/01
Marketplace Round-Up

Procter & Gamble''s Old Spice deodorant brand has signed on as the official sponsor of Russian soccer team Spartak. The Old Spice logo appear on the team''s uniforms, and team players will "be availab

Tags: Baseball, Colleges, Procter and Gamble, Soccer, Tennis

03/26/01
Knight Signs W/Texas Tech

TX Tech signed men''s basketball coach Bob Knight to a five-year deal worth "at least" $4.5M, or $900,000 a year, "including no-incentive based bonuses and just $12,000 in base salary" in ''01, accord

Tags: Colleges, Nike, Washington Nationals

03/26/01
Overnight Nielsen Ratings

The following lists preliminary overnight Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NHL On ABC": (regional) 3/24 ABC 1:00-4:00pm 1.2/3 LPGA: Nabisco Champ. &#

Tags: ABC, CBS, Colleges, Football, Golf, LPGA, NASCAR, NBA, NBC, NCAA, News Corp./Fox, NHL, Nielsen, PGA Tour, The Back of the Book, Viacom, Walt Disney

03/26/01
CBS Sees NCAA Ratings Up

CBS'' 5.8/13 overnight Nielsen rating for its NCAA men''s basketball tournament coverage through Sunday is down 3% from last year''s 6.0/12. Saturday''s regional finals drew a 6.8 preliminary rating,

Tags: CBS, Colleges, NCAA, Nielsen, Media, Viacom

03/23/01
Final Nielsen Ratings

The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR NHL On ABC: (regional) 3/17 ABC 3:00-6:00pm 1.1/3 NCAA Men''s B-Ball: MO-Duke 3/17 CBS 1:00

Tags: ABC, Basketball, CBS, Colleges, ESPN, Football, Golf, Hockey, IndyCar, Motorsports, NASCAR, NBC, NCAA, News Corp./Fox, NHL, Nielsen, PGA Tour, Media, Viacom, Walt Disney, Winter Sports

03/23/01
Names In The News

Mavericks Owner MARK CUBAN will guest host CNBC''s "SQUAWK BOX" on March 30. Cuban will appear with anchor MARK HAINES for the entire three hours, "bringing an end to the program''s first-ever Head Ho

Tags: Baseball, Basketball, Cincinnati Reds, Colleges, Dallas Mavericks, Golf, Los Angeles Lakers, Sara Lee, Soccer, Southwest Sports Group, People and Pop Culture, Washington Wizards

03/23/01
XFL Meets With D.C. Officials

XFL officials will arrive in DC Tuesday to meet with the D.C. Sports & Entertainment Commission, which operates RFK Stadium, about "placing an expansion team there in either" ''02 or ''03, according t

Tags: CBS, Colleges, Football, NBC, NCAA, NFL, Nielsen, Olympics, Media, UPN, Viacom

03/23/01
CBS Schedule Irks Viewers

CBS "has caught up, and in some ways, surpassed" ESPN''s NCAA men''s basketball tournament coverage of the ''80s, according to Barry Jackson of the MIAMI HERALD. CBS has also "done a far better job th

Tags: CBS, Colleges, DirecTV, ESPN, NCAA, NFL, Media, Viacom, Walt Disney

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