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Univ. Of Pittsburgh To Reinstate Script Logo As Primary Mark Across All Sports

Published in SportsBusiness Daily on 08 / 31 / 15

Univ. of Pittsburgh AD Scott Barnes said that the school will "ditch the block logo and reinstate the Pitt script logo as its primary mark across all sports," according to Sam Werner of the PITTSBURGH POST-GAZETTE. The goal is to "have a roll-out for new apparel this spring, and have all of Pitt&rsq...

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Sports Media Study: TV

A study commissioned by the Amateur Athletic Foundation of L.A. (AAF) and ESPN, and conducted by SRi, analyzed the exposure to sports through the different forms of media of kids aged 8-17. The follow

Tags: Baseball, Basketball, Colleges, ESPN, Football, Golf, Hockey, Motorsports, NBA, NFL, NHL, Olympics, Soccer, Tennis, The Back of the Book, Walt Disney, Winter Sports, WNBA

Under Armour Hits $20M Sales

Bonds Gets Boost From Armour Even "without the endorsement of a high-profile athlete," Baltimore-based Under Armour, which bills itself as a "performance-apparel company rather than strictly a sports-

Tags: Baseball, Colleges, Football, MLB, NFL, NHL, San Francisco Giants

Inside The UNC-Nike Agreement

The Univ. of NC (UNC) formally announced an eight-year, $28.34M contract with Nike on Tuesday, believed to be among the most lucrative in college sports. The deal extends the five-year, $11.6M contrac

Tags: Colleges, Nike

Executive Transactions

Sports marketing exec PERRY ROGERS, who helps rep ANDRE AGASSI, was retained to assist in the management of Lakers C SHAQUILLE O''NEAL''s licensing and endorsement deals along with the development and

Tags: LA Angels, Anaheim Sports, Baseball, Basketball, Colleges, Detroit Pistons, Los Angeles Lakers, Microsoft, Orlando Magic, Palace Sports & Entertainment, RDV Sports, People and Pop Culture, Tennis, Utah Jazz, Vulcan Ventures, Walt Disney

EA Sports To Sponsor Maui Invite

Chaminade Univ.''s annual Maui Invitational has secured a three-year, $500,000-750,000 sponsorship deal with video-game maker EA Sports, according to Ben DiPietro of the PACIFIC BUSINESS NEWS, who not

Tags: Colleges, EA Sports, ESPN, Walt Disney, Yahoo

ACC Football Attendance

Today: ACC home attendance through October 16 compared to last year''s final average attendance (THE DAILY). SCHOOL GAMES ''01 TOTAL AVG. CAP. CAP. ''00 FINAL AVG. % +/- Florida State 3 241,386 80,462

Tags: Colleges, The Back of the Book

CT Arena Seeks Naming Rights

N.Y.-based MarComm Franchise Services, LLC has been retained by Volume Services America to secure a naming rights sponsor for The Arena at Harbor Yard in Bridgeport, CT. The 10,000-seat arena is home

Tags: AHL, Colleges, Facilities, Hockey, Walt Disney

Names In The News

SPECIAL ANNA? ANNA KOURNIKOVA "denied rumors" that she hired MARTINA HINGIS'' mother, MELANIE MOLITOR, as her coach. Kournikova: "We did work together with Martina a week in Switzerland to practice fo

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Media Notes

TV MONITOR: Last night''s 10:30pm ET 30-minute edition of FSN''s "National Sports Report" led with Game One of the Braves-D''Backs NLCS, followed by a preview of the Yankees-Mariners ALCS. The first n

Tags: Arizona Diamondbacks, Atlanta Braves, Baseball, Basketball, Boxing, Cablevision, Colleges, ESPN, Football, Minnesota Vikings, MLB, NBC, NCAA, New York Knicks, New York Yankees, News Corp./Fox, Seattle Mariners, Showtime, SLOC, Soccer, Media, Time Warner, Walt Disney, Washington Wizards, YankeeNets

UNC Re-Ups With Nike

The Univ. of NC (UNC) has signed an eight-year, $28.34M contract with Nike, which is "among the most lucrative in college sports and requires the company to disclose more information about its manufac

Tags: Colleges, Nike

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