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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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07/31/01
Marketplace Round-Up

U.S. NEWS & WORLD REPORT''s Katherine Hobson writes Nike has "spiced up its style" since "interest in major sports has waned" and teens "got more into ''brown shoes.''" Nike Brand Initiatives Dir Dave

Tags: Baseball, Colleges, DirecTV, Football, General Motors, Indianapolis Motor Speedway, McDonalds, Motorsports, New York Yankees, NFL, Nike, YankeeNets

07/31/01
MI State Sets Ticket Record

The MI State Univ (MSU) athletics department announced "fans have purchased an all-time record 61,990 football season tickets for 2001." This marks the third-straight year that MSU has established the

Tags: Colleges, News & Opinions

07/31/01
Univ of MI Ticket Update

The MICHIGAN DAILY’s Benjamin Singer reported that "approximately 3,200 fewer students" purchased Univ. Of MI football season tickets than did so last year. After selling nearly 22,700 tickets i

Tags: Colleges, News & Opinions

07/31/01
NC State Gains Record Sales

The RALEIGH NEWS & OBSERVER’s Chip Alexander reported that NC State Univ. announced "a record 30,344 season tickets had been sold for the 2001 season, an increase of 20 percent from last year."

Tags: Colleges, News & Opinions

07/31/01
Louisville May Land MLS Team

Louisville "could be in the running" for an MLS franchise, according to Dave Koerner of the Louisville COURIER-JOURNAL. Greater Louisville Sports Commission Exec Dir Andy Jugan said that "talks are co

Tags: Colleges, Franchises, MLS, Soccer

07/31/01
Executive Transactions

Royals VP/Marketing & Communications MIKE LEVY has resigned after six seasons with the team. Levy, who is "leaving the team to pursue other opportunities," will be replaced by CHARLIE SERAPHIN, who ha

Tags: Baseball, Basketball, Colleges, Dallas Stars, Florida Panthers, Golf, Hockey, Kansas City Royals, NBA, Southwest Sports Group, People and Pop Culture, Tennis, Texas Rangers, USTA

07/30/01
Fantasy Sports Distribution Deal

Fantasy Sports, Inc., a wholly owned subsidiary of Silverstar Holdings, Ltd. and TheInsiders.com, have reached an agreement under which TheInsiders.com will exclusively distribute the Fantasy Cup Coll

Tags: Colleges, News & Opinions

07/30/01
Media Notes

TV MONITOR: Last night''s 10:30pm ET 60-minute edition of FSN''s "National Sports Report" led with Giants-D''Backs, followed by White Sox-Red Sox. The first non-MLB report was Lance Armstrong winning

Tags: Arizona Diamondbacks, Baseball, Boston Red Sox, CBS, Chicago White Sox, Colleges, Colorado Rockies, ESPN, Los Angeles Dodgers, MLB, Motorsports, New York Giants, News Corp./Fox, San Francisco Giants, Sports Events, Sports Illustrated, Media, Time Warner, Viacom, Walt Disney

07/30/01
Executive Transactions

CHASING JEFF: In Dallas, Richard Alm wrote that the sale of the NHL Panthers "is likely to cost" the Stars and MLB Rangers Exec VP/Marketing & Communications JEFF COGEN. Sources said that the Panthers

Tags: AFL, Anheuser Busch, Baseball, Colleges, Dallas Stars, Florida Panthers, Football, Hockey, Southwest Sports Group, People and Pop Culture, Texas Rangers

07/30/01
Tournament Moved From Casino

Cincinnati-based Worldwide Sports Inc. exec Chris Spencer said that due to "escalating pressure" from Congress, higher education leaders and 22 schools, three college basketball tournaments scheduled

Tags: Colleges, NCAA

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