BC Launches Campaign To Raise Local Profile CFP Changes Semifinal Schedule After Ratings Drop Utah's Sees Budget Grow, Rising Costs Source: Big Ten's Delany Will Step Down In '20 Sun Belt Commish Confident As Realignment Looms BYU Tells Big 12 Of Expansion Interest UConn Employs Aspire To Improve Ticket Sales NCAA Sends Out Questionnaire On Discrimination ACC To Revisit Title Game Locale In Fall Houston Gaining Support For Move To Big 12
What's The Hub-Bub? Boston College Launches Campaign To Raise Local ProfilePublished in SportsBusiness Daily on 07 / 29 / 16
In an attempt to widen the footprint and visibility of its sports brand, Boston College is launching a marketing campaign titled "Boston’s College -- in America’s best sports town.” The campaign, created in house by the school's athletic department, is geared toward promoting a fan...
LET THE GAMES BEGIN: The Paralympics began Friday in Salt Lake City, and SLOC President MITT ROMNEY said at the Opening Ceremony, "We see in you the power of the human spirit. It''s that spirit that r
The ESPN Sports Poll, a service of TNS Intersearch, asks kids ages 7-11 if they like specific sports a little, a lot or not at all. The percentage of respondents in ''01 who said they like each sport
The following lists final Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR IRL: Grand Prix of Miami 3/2 ABC 1:00-3:00pm 1.5/4 NHL: (regional) 3/2 ABC 3:00-6:00pm 1.5/
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Does Movie Show The Real Knight? ESPN''s made-for-TV movie, A SEASON ON THE BRINK, based on JOHN FEINSTEIN''s best-selling book chronicling Indiana Univ.''s ''85-86 basketball season, debu
TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Villanova Univ.-Univ. of CT NCAA men''s basketball, followed by Georgetown Univ.-Univ. of Miami NCAA men''s ba
This year''s set of D''Backs bobblehead doll promos will include RF Luis Gonzalez, CF Steve Finley, manager Bob Brenly and Ps Randy Johnson and Curt Schilling. Instead of giving dolls to the first 15,
TV MONITOR: Last night''s 11:00pm ET 60-minute edition of ESPN''s "SportsCenter" led with Villanova Univ.-Syracuse Univ. NCAA men''s basketball, followed by Providence College-Georgetown Univ. NCAA me
The Hornets are increasing their marketing efforts in New Orleans in an attempt to reach targets of 8,000 season tickets, 2,450 club seats and 54 luxury suites by March 15, according to John Reid of t
Jonathan Mariner BASEBALL: Former Marlins Exec VP & CFO JONATHAN MARINER has been named MLB Senior VP & CFO, replacing JEFF WHITE. Mariner becomes the highest-ranking black exec in baseball (AP, 3/7).
This week''s issue of SI is Terry McDonell''s first as Managing Editor, and the issue "looks like [SI was] right about it not being the same, but wrong that it would be all that different," according