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Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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12/19/14
Luck Reiterates Stance On Likeness Compensation

Newly hired NCAA Exec VP/Regulatory Affairs Oliver Luck on Thursday said that he believes college athletes "should be paid for the use of their likeness," a position that "favors changing college sports in the very way that the organization has spent years fighting in court," according to Sharon Ter ...

Tags: NCAA, Colleges

12/19/14
Hancock Talks Future Of CFP

College Football Playoff Exec Dir Bill Hancock said he does not "think there will be major changes" to the selection process because the selection committee is "satisfied with the way things went" in its first year, according to Zac Ellis of SI.com. Hancock: "That's not to say there may not be some ...

Tags: Colleges

12/18/14
WVU Looking For Luck's Replacement

With AD Oliver Luck leaving West Virginia, the school will "have one of its own in a position of power" in the NCAA, but will "have to find a new leader" for its athletic department, according to Cam Huffman of the Beckley REGISTER-HERALD. In his four-and-a-half years since replacing Ed Pastilong ...

Tags: Colleges, NCAA

12/18/14
Pitt Fires AD Steve Pederson

Univ. of Pittsburgh Chancellor Patrick Gallagher last night "further upended an athletic department already in a state of flux" by announcing the "stunning firing" of AD Steve Pederson, according to a front-page piece by Sam Werner of the PITTSBURGH POST-GAZETTE. Pitt Vice Chancellor of Research &am ...

Tags: Colleges, ACC

12/18/14
Lochmann's Resignation Comes Amid UM Staff Shakeup

Michigan Senior Associate AD & CMO Hunter Lochmann's resignation yesterday came less than two months after former AD Dave Brandon departed the university and "less than one week after" Lochmann's " controversial comments surrounding the Michigan brand being more important than the players who r ...

Tags: Colleges

12/18/14
Fired Pelini Slammed Nebraska AD Eichorst

Former Nebraska football coach Bo Pelini "repeatedly blasted" AD Shawn Eichorst during a team meeting immediately following his dismissal as coach, "providing a window into his strained -- almost nonexistent -- relationship with his former boss," according to a front-page piece by Dirk Chatelain of ...

Tags: Colleges, Big Ten

12/17/14
Hollis Concerned By Booze-Heavy Gamedays

Michigan State AD Mark Hollis yesterday said from a safety and enjoyment standpoint, he is "concerned" about whether his department is "marketing to the wrong fan" for football games, according to Joe Rexrode of the DETROIT FREE PRESS. Hollis said, "We have a lot of folks that are walking away ...

Tags: Colleges

12/17/14
FAU Continues Big Bet On Football

There are "precious few fans" who care about FAU football, as the school's "build-it-and-they-will-come strategy hasn't worked as hoped," according to Jeff Ostrowski of the PALM BEACH POST. Former football coach Howard Schnellenberger "persuaded FAU in the late 1990s to launch a football progra ...

Tags: Colleges

12/16/14
College Football Attendance Down In '14

FBS college football teams' collective home attendance this season "dipped to its lowest average in 14 years as many schools continue to struggle to fill seats," according to Jon Solomon of CBSSPORTS.com. Crowds "averaged 43,483 fans per game," down 4% from '13 and the "lowest since 42,631" in ...

Tags: Colleges

12/16/14
Move March Madess To Help Regular Season Crowds?

Through the first six weeks of the college basketball season, only 10 D-I programs are averaging 100% capacity in home arenas "with seating capacity of at least 6,000," according to Tim Griffin of the SAN ANTONIO EXPRESS-NEWS. Other schools "are struggling, particularly those with prominent football ...

Tags: Colleges

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