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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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12/07/16
Giants Will Be Forced To Pay Luxury Tax

In S.F., Henry Schulman noted the Giants for the third consecutive season "will be forced to pay a luxury tax for spending more than the collectively bargained threshold." Their payroll "will rise above" $200M for the first time in '17 after signing P Mark Melancon to a four-year, $62M deal earlier ...

Tags: Franchises, MLB

12/07/16
Now Taking Entries For The '17 Sports Business Awards

The 10th Anniversary of the Sports Business Awards will be held on Wednesday, May 24, at the N.Y. Marriott Marquis at Times Square. Entries are now being accepted in 17 categories. Visit the event page to make your bid to share the stage with the best in sports business at the SBAs. The deadline f ...

12/06/16
Tweet Pic Of The Day....

Had a great dinner yesterday night with my friends @DidierDrogba and @HassCamara6 from the @impactmontreal ! pic.twitter.com/VK4HbDOKmu — Georges St-Pierre (@GeorgesStPierre) December 6, 2016

12/06/16
SEC Title Game Audience Down

CBS on Saturday drew 11.09 million viewers for Alabama’s 54-16 win over Florida, marking the best conference title game audience this season, but also the lowest figure for an SEC Championship since ’10, when Auburn-South Carolina drew 10.09 million viewers. Alabama-Florida was down 13% ...

12/06/16
MLB Distributes $77M In Playoff Pay

MLB distributed $76.63M in postseason player compensation, up 10% from last year and another league record. The money, generated from 50% of the gate receipts of the Wild Card games and 60% of the first three games of each LDS and first four games of each LCS and World Series, is largely a function ...

12/06/16
A-B InBev's Busch Brand Gets Super Bowl Ad

A-B InBev is using one of its spots during Fox' Super Bowl LI telecast to promote its "below-premium Busch brand," which "has never run a Super Bowl ad." Creative for the spot will be handled by Deutsch, N.Y., which "won the account earlier this year." The brewer "has not revealed the remainder of i ...

12/06/16
Speed Reads....

President-elect Donald Trump will "attend the Army-Navy football game in Baltimore." A Trump spokesperson said that he will "watch half the game on the Army side, half the game on the Navy side" ( THEHILL.com, 12/6 ). HBO Sports is teaming up with IMG's original content unit for an unscripted ...

12/06/16
Chargers Have Contacted L.A. Coliseum

The Chargers "recently have been in contact" with L.A. Memorial Coliseum reps about "possibly relocating there" for the '17 season. Coliseum Commission President Mark Ridley-Thomas said, "In light of the vote of the people of San Diego, it's back on the table in earnest. So the appropriate amount ...

12/06/16
Ferrell To Star In E-Sports Comedy

Will Ferrell is "attached to star" in Legendary Entertainment's "untitled comedy set in the world" of e-sports, playing a member of a pro e-sports team. In the film, Ferrell is an "anomaly in a sport where players usually retire in their 20s." E-sports teams Evil Geniuses and Fnatic are in "discus ...

12/06/16
Daily Digit....

924  – Number of times the Univ. of Oklahoma band has played the “Boomer Sooner” fight song this football season, including 136 times in rehearsal and 788 times at games ( OUDAILY.com, 12/5 ).

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