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GoDaddy Returning As Super Bowl Advertiser For 11th Time

Published in SportsBusiness Daily on 11 / 24 / 14

GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...

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Speed Reads....

MMQB’s Peter King and Jenny Vrentas sat down with NFLPA Exec Dir DeMaurice Smith and President Eric Winston to discuss “what a stronger, clearer personal conduct policy should look like” ( MMQB.com, 11/21 ).   Memphis (Grizzlies), Oklahoma City (Thunder) and Dallas ...

Quick Hits....

“If you added it up it comprises a tiny, tiny fraction of one percent of my total body of work. So to say I’m constantly doing this, whether you agree with it or not, is bullshit” – NBC’s Bob Costas , on being criticized for commenting on various social and political i ...

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The Daily's Hot Reads For Friday: Eight Is Enough

The K.C. STAR’s Blair Kerkhoff writes of the growing calls for an eight-team College Football Playoff : “It’s probably unfair to even go here before the first College Football Playoff has completed its first venture. … [But the CFP] has signed up for a 12-year hitch, and th ...

Bermuda To Host '17 America's Cup

Bermuda "has been picked over San Diego" to host the '17 America's Cup, according to a source cited by Bernie Wilson of the AP. The source said that former Oracle CEO Larry Ellison "made the decision after consulting" with Oracle Team USA CEO and America's Cup Event Authority Dir Russell Coutts. Wil ...

Tags: Events and Attractions, Americas Cup

Revenue Up For Sun Life Stadium In FY '14

Despite the Dolphins’ recent playoff drought, Sun Life Stadium’s "three biggest revenue streams -- premium seating, non-NFL events and sponsorships -- all grew in the last fiscal year," according to a report cited by Adam Beasley of the MIAMI HERALD. A report by Fitch Ratings "affirmed t ...

Tags: Facilities, Miami Dolphins

Amid Blizzard, NFL Moves Jets-Bills To Ford Field

Sunday's Jets-Bills game scheduled for Ralph Wilson Stadium has been moved to Detroit's Ford Field and will be played Monday night, and Bills President & CEO Russ Brandon "left open the possibility that The Ralph wouldn’t be ready Nov. 30" for the scheduled game against the Browns, accordi ...

Tags: Franchises, Buffalo Bills

Peterson Opens Up Following NFL Suspension

Vikings RB Adrian Peterson gave his "first extensive public remarks" since his Sept. 11 indictment, speaking on a "wide variety of topics, including why he refused to attend a hearing with the NFL before Commissioner Roger Goodell suspended him as well as his future" with the Vikings, according to T ...

Tags: Leagues and Governing Bodies, NFL

MLB Fires Back Against MASN In Court Battle

MLB has fired back at MASN in an ongoing media-rights battle, accusing the Orioles-controlled RSN of wanting “to conduct a fishing expedition ... in a fruitless search for evidence that MLB corruptly controlled” the Revenue Sharing Definitions Committee that ruled in favor of the Nationa ...

Tags: Media, MASN, MLB

Pacers Hire Shamrock S&E To Find Sponsorships

The Pacers recently "signed a deal with Portland, Maine-based Shamrock Sports & Entertainment to help the team land blue-chip national sponsors in nine categories," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The primary focus of Shamrock’s hunt "will be outsi ...

Tags: Marketing and Sponsorship, Indiana Pacers

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