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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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03/03/15
Kurt Busch Begins Reinstatement Process

NASCAR VP/Integrated Marketing Communications David Higdon yesterday said that suspended driver Kurt Busch "formally has accepted" the governing body's "terms to be eligible for reinstatement," according to Jeff Gluck of USA TODAY. Busch was suspended Feb. 20 after a Delaware family court commissi ...

Tags: Leagues and Governing Bodies, NASCAR

03/03/15
Nickelodeon Adds NASCAR Sponsorship

Amid NASCAR’s effort "to court younger fans, Nickelodeon has struck an agreement for title sponsorship of the May Sprint Cup race at Kansas Speedway and plans to sponsor multiple teams in the Sprint Cup and Camping World Truck series," according to Adam Stern in this week's SPORTSBUSINESS JOUR ...

Tags: Marketing and Sponsorship, NASCAR, Nickelodeon

03/03/15
Albert's Hire May Be Winner For NBC

It "might seem a curious choice on the part of NBC and the Premier Boxing Champions" to name Marv Albert their No. 1 voice, but "on so many levels, it was a brilliant idea," according to Kevin Iole of YAHOO SPORTS. The soon-to-be 74-year-old "hasn't called a boxing match since" the '8 ...

Tags: Media, Boxing, NBC

03/03/15
Some Wrigley Bleachers Won't Be Ready For Opener

Cubs President of Business Operations Crane Kenney yesterday said that Wrigley Field's right-field bleachers "won't be ready for fans to sit in until at least early June while the left- and center-field bleachers remain on track for a May 11 opening," according to Chris Hine of the CHICAGO TRIBUNE. ...

Tags: Facilities, Chicago Cubs, MLB

03/03/15
Rousey/Tyson Comparisons Continue

Talk of Ronda Rousey's 14-second win over Cat Zingano on Saturday night was the most prominent topic on the afternoon TV talk shows yesterday, with ESPN's Dan Le Batard saying Rousey's dominance is "very good for the UFC" and that Rousey has become the "biggest star" for the MMA promotion. Le Batard ...

Tags: Leagues and Governing Bodies, UFC

03/03/15
Media Notes

The GLOBE & MAIL's David Shoalts writes TSN "was the clear winner over Sportsnet in the annual battle for best telecast on the NHL’s trade-deadline day." TSN’s presentation "on a deadly dull day as far as the trades went ... was a clear artistic success." The net "did make ...

Tags: Media

03/03/15
Marketplace Roundup

Comcast yesterday announced that it will serve as a primary sponsor for Joe Gibbs Racing's NASCAR Sprint Cup Series No. 19 Toyota driven by Carl Edwards for four races in '15. Edwards' car for Sunday's Kobalt 400 in Las Vegas will feature a Comcast Business paint scheme, marking the first major spon ...

Tags: Marketing and Sponsorship

03/03/15
Morning Hot Reads: No Fate But What We Make

SPORTSONEARTH.com on the '15 MLB season: "There are people in this game who think the fuzzy feelings Spring Training often engenders have more than the usual amount of credibility. ...  It's pretty darn difficult to predict what's going to happen in 2015 ." CSNBAYAREA.com goes with the ...

03/03/15
A's Re-Open HoHoKam Stadium Today

The A's today will re-open renovated HoHoKam Stadium in Mesa, Ariz., with a Spring Training game against the Giants. The A's "added the biggest video board in the Cactus League, changed the color scheme to green and gold, created a new party deck and made several improvements to the home clubhouse." ...

03/03/15
Today's Events....

Crew Jacksonville will host a panel discussion on the economic impact of sports and entertainment on the region. The Players Championship Exec Dir Matt Rapp , JaxSports Council President & CEO Rick Catlett , Jaguars President Mark Lamping and Armada FC Owner Mark Frisch are slated to parti ...

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