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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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E-Sports Quickly Growing In Popularity

The video game industry "has turned its ambitions toward the lucrative world" of professional competition, "widely known as e-sports," according to a front-page piece by Nick Wingfield of the N.Y. TIMES. Game tournaments "sell out giant arenas, and some attract at-home audiences larger than tho ...

Tags: Media, Major League Gaming

Citizen Watch Renews USTA Sponsorship

Citizen Watch has extended its sponsorship of the USTA and will see expanded brand visibility throughout the Billie Jean King National Tennis Center (NTC) beginning with the '15 U.S. Open. The deal also will see Citizen gain an enhanced presence on digital platforms and maintain its position as the ...

Tags: Marketing and Sponsorship, USTA

Longtime Track Announcer Durkin Signs Off

NYRA track announcer TOM DURKIN for the last 25 years has "provided the real-time oral history of modern thoroughbred racing," but on Sunday produced his "last call" during the Spinaway Stakes at Saratoga Race Course, according to a front-page piece by Joe Drape of the N.Y. TIMES. Durkin said that ...

Tags: People and Pop Culture, NYRA

Executive Transactions

ESPN promoted MARIE DONOGHUE to Exec VP/Global Strategy & Original Content, making her the second woman to carry the Exec VP title at ESPN. CHRISTINE DRIESSEN is the other. Donoghue will continue to report to ESPN President JOHN SKIPPER . She joined ESPN in '98 and will continue to oversee ...

Tags: People and Pop Culture, Executive Transactions

Media Notes

SI.com's Richard Deitsch reported ESPN's Lindsay Czarniak is "getting two high-profile NFL gigs this fall," first as a sideline reporter for the Sept. 8 "MNF" Chargers-Cardinals game. She also will work as a reporter on "Sunday NFL Countdown" this season, "teaming with either Ron Jaworski or Merrill ...

Tags: Media

Names In The News

The Cubs prior to yesterday's game against the Brewers at Wrigley Field honored members of the Jackie Robinson West Little League team, which won the U.S. championship. The players spent time in the dugout and "had a team photo taken with Cubs players, who wore special JRW warmup jerseys, which will ...

Tags: People and Pop Culture

SBD Seeks Staff Writer

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron ...

Weekend Plans With Engine Shop's Ed Kiernan

Engine Shop President & Founding Partner ED KIERNAN truly lives the jet life -- traveling back and forth every weekend from his offices in N.Y. to his home in Poland, Ohio. Now back in Poland for Labor Day, Kiernan has a full weekend of family and friends ahead of him -- but as with so many pe ...

Oilers Unveil Details Of New Arena District

Oilers Owner Daryl Katz on Thursday unveiled new details about the C$2.5B Edmonton Arena District, a "mega-development that will transform four million square feet (including the arena) of downtown parking lots and one-storey building sites into what he calls the largest mixed-use sports and en ...

Tags: Edmonton Oilers, NHL, Facilities

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