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Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight

04 / 17 / 14

Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...

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Purdue Upgrading Ross-Ade Stadium

Purdue Univ. as part of a new renovation project will add "two large video boards, including a giant scoreboard that will, in essence, enclose the south end zone" of Ross-Ade Stadium, according to Pete DiPrimio of the Ft. Wayne NEWS-SENTINEL. Texas A&M currently has the nation's largest scoreboa ...

Tags: Facilities, Big Ten

Kohl Praised For Dedication To Milwaukee

Following "just two winning seasons" since '01 and a franchise-worst 15-67 record in '13-14, Herb Kohl recognized that "the time was right" to sell the Bucks , according to Gary D'Amato of the MILWAUKEE JOURNAL SENTINEL. The losing "ate at" Kohl, who yesterday agreed to sell the team ...

Tags: Franchises, NBA, Milwaukee Bucks

ESPN To Air Klitschko Title Bout

The April 26 Wladimir Klitschko-Alex Leapai heavyweight title bout in Oberhausen, Germany will be televised live in the U.S. on ESPN "after the network reached a deal" yesterday with IMG, according to Dan Rafael of ESPN.com. ESPN will be “televising two heavyweight title bouts in two weeks" af ...

Tags: Media, ESPN, IMG

Illinois Athletics, Nike Unveil New Look

Illinois unveiled two primary athletics logos, the block "I" and the "victory badge"  The Univ. of Illinois athletic department last night unveiled the results of an "18-month collaboration with Nike ...

Tags: Marketing and Sponsorship, Nike

SI Print Revenue Down In Q1

Sports Illustrated began ’14 with a slight dip in print ad revenue, as Q1 saw $146.0M compared to $147.8M last year during the same period (one less issue in '14), according to data from the Publishers Information Bureau. The Q1 data for SI does not include the annual swimsuit issue, which ha ...

Tags: Research and Ratings, Sports Illustrated, ESPN, Golf Digest, Golf magazine, Golf World

NHL Jets May Add Seats At MTS Centre

NHL Jets Chair Mark Chipman said that the seating capacity of the 15,004-seat MTS Centre "could go up in the not-too-distant future," according to Tim Campbell of the WINNIPEG FREE PRESS. Chipman yesterday said, "We've looked at a plan to build some loge seating which would basically hang off t ...

Tags: Facilities, Winnipeg Jets

Arthur Blank, Atlanta Officially Awarded MLS Team

MLS Commissioner Don Garber yesterday "amidst a parade-like atmosphere" officially announced that Atlanta "will be the 22nd team" in the league, according to Doug Roberson of the ATLANTA JOURNAL-CONSTITUTION. Falcons Owner Arthur Blank will own the team, which will begin play in '17 in the new $1.2B ...

Tags: Franchises, MLS

Fox' Jay Glazer Details Recent Illness

Fox Sports' Jay Glazer appeared on "The Dan Patrick Show" yesterday and detailed a recent bout with aspiration double pneumonia, a condition that left him hospitalized for several days and something he called the "craziest thing that ever happened to me." Glazer said on the day NFL free agency began ...

Tags: Media, Fox

Harper Stars In New Gatorade Ad

Gatorade yesterday unveiled a new commercial featuring Nationals LF Bryce Harper, with the MLBer promoting the brand's sports drink sub-brand Fierce in a spot "beginning to make the rounds on the Internet," according to Greg Otto of the WASHINGTON BUSINESS JOURNAL. In the "Face Off" spot, Harp ...

Tags: Marketing and Sponsorship, Gatorade

Final Jeopardy....

“What is 'Breaking Bad?'”

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