Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

05/22/15
MLB Looking Closer At Holding Games Abroad

MLB is "determined to expand the product internationally," according to Bob Nightengale of USA TODAY. MLB Commissioner Rob Manfred "hopes to have a spring training game in Cuba next March, and he's meeting this month with Montreal Mayor Denis Coderre." Montreal is "hopeful to attract the major leagu ...

Tags: Leagues and Governing Bodies, MLB

05/22/15
Ducks' Perry Miffed By Milbury's On-Air Remark

Ducks RW Corey Perry on Thursday "expressed disappointment with NBC hockey analyst Mike Milbury, who said Wednesday night that he’d 'want to hurt him in some painful and permanent way' if he were playing against him," according to Eric Stephens of the ORANGE COUNTY REGISTER. Milbury made the r ...

Tags: NHL, Media

05/22/15
Butler Enters Partnership With Learfield

Butler Univ. has signed a long-term multimedia rights partnership with Learfield Sports that runs through the ’24-25 college season and will see the formation of Butler Sports Properties. Learfield President & CEO Greg Brown said the new property will be looking for innovative ways to mone ...

Tags: Marketing and Sponsorship

05/22/15
Twitter Me This....

Some Liberty players voiced support of Thomas, but given MSG history of retaliation how can they speak freely without fear? #WNBA — Jane McManus (@janesports) May 22, 2015 The final 3 days of next week's Irish Open hosted by the Rory McIlroy Foundation have sold out. #gamechang ...

05/22/15
Morning Hot Reads: Tom-Foolery

The BOSTON GLOBE notes Tom Brady 's consumer appeal metrics "have plummeted" due to Deflategate , "placing him closer to celebrity's Skid Row, with an image-challenged lot." GRANTLAND gets readers up to speed on the controversy: " The great Patriots soap opera rolls on ." The COLUMBUS DISPATCH' ...

05/22/15
Executive Transactions

The MLB Giants promoted the following: MARIO ALIOTO to Exec VP/Business Operations; JACK BAIR to Exec VP & General Counsel; ALFONSO FELDER to Exec VP/Administration; STACI SLAUGHTER to Exec VP/Communications & Senior Advisor to the CEO; RUSS STANLEY to Senior VP/Ticket Sales & ...

Tags: People and Pop Culture, Executive Transactions

05/22/15
Euro Tour Hopes To Close Gap With U.S. Circuit

Top European Tour players want incoming Commissioner & CEO Keith Pelley to "build a circuit to rival the PGA Tour," according to Alistair Tait of GOLFWEEK. Pelley assumes his new role July 1, and among his "main objectives will be to find a way to keep players at home and get PGA Tour-based ...

Tags: Leagues and Governing Bodies, European PGA Tour

05/22/15
MASN: Manfred Comments "Highly Prejudicial"

MASN on Friday sent an pointed letter to N.Y. State Supreme Court Judge Lawrence Marks, arguing MLB Commissioner Rob Manfred’s remarks on Thursday regarding the ongoing media rights dispute were “highly prejudicial and demonstrate that MASN cannot receive a fair and impartial hearin ...

Tags: Media, MASN

05/22/15
Hope Solo Re-Emerges In Nike Marketing

U.S. women's national soccer team G Hope Solo "quietly returned to Nike's marketing spotlight" after she had "vanished in recent months from Nike's social and mainstream media landscapes as she dealt with a domestic violence criminal case and a suspension from the national team," according to Allan ...

Tags: Nike, Soccer, Marketing and Sponsorship

05/22/15
Weekend Events....

Friday The travelling exhibit  "Gridiron Glory: The Best of the Pro Football Hall of Fame" opens at Union Station in K.C. It will include Chiefs-specific items such as a bust of Lamar Hunt and the Lombardi Trophy from Super Bowl IV. Saturday The Warriors will hold the grand open ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug