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Intel's IOC Sponsorship Deal Worth About $400M Through '24

Published in SportsBusiness Daily on 06 / 21 / 17

Intel will pay about $400M in cash and in-kind value through ‘24 for the right to show off a collection of its advanced technical capabilities at the Olympics. The chipmaker’s deal with the IOC, officially announced today in N.Y., is focused on its 5G mobile connection platforms, its VR,...

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Golden Knights Unveil Expansion Jerseys

The Golden Knights last night unveiled their Adidas-crafted jerseys featuring "mostly steel gray with black, gold and red accents" at a team event at Wynn Las Vegas, according to Jesse Granger of the LAS VEGAS SUN. The primary logo of a shield and knight helmet "sits boldly on the jersey’s fro ...

Tags: Franchises, Vegas Golden Knights, NHL

San Diego State Regroups On Football Stadium Talks

San Diego State Univ. was regrouping yesterday on "how and where to build a new Aztec football stadium, following City Council action to delay a vote on SoccerCity " until November '18, according to a front-page piece by Roger Showley of the SAN DIEGO UNION-TRIBUNE. Former City Manager Jack Mc ...

Tags: Facilities

Nominate Now For '17 Game Changers

SportsBusiness Journal this fall will publish the seventh annual Game Changers: Women in Sports Business feature. This annual special section profiles women who are having a major impact in sports business. The Sept. 11 publication will be followed by our Game Changers Conference in N.Y. on Sept. 14 ...

Tags: People and Pop Culture

UNLV AD Immersing Self In Campus Life

New UNLV AD Desiree Reed-Francois since starting June 1 has been living in a dormitory on campus "rather than a hotel or apartment before she moves into a permanent residence," a move that "speaks to how seriously Reed-Francois is taking her first few months on the job," according to Dan Wolken ...

Tags: Colleges

Executive Transactions

Sources said that Fire COO ATUL KHOSLA is "leaving the team for a marketing job" with the Buccaneers. Sources added that Khosla, who joined the club in '11, will leave the Fire next month. He "oversaw the massive expansion of Fire-sponsored recreational and youth soccer leagues around the Chicago ...

Tags: Executive Transactions, People and Pop Culture

PGA Tour Signs Deal With Massage Envy

The PGA Tour has signed a four-year marketing partnership with Massage Envy, a first for the Tour in the massage and skin care category. The agreement is also the first sports sponsorship for Scottsdale-based Massage Envy. The deal includes sponsorship of the PGA Tour Champions along with the design ...

Tags: Marketing and Sponsorship, PGA Tour

SBJ In-Depth: Atlanta Sports Market

Punctuated by the opening to two big league sports facilities in same year, Atlanta’s thriving sports market reaches beyond the major players — Braves, Falcons, Hawks and NASCAR — to encompass a growing lacrosse community, a major draw for collegiate sports and a rich Olympic histo ...

Tags: Classified Advertisements

Unikrn Partnering With BetGenius On Upgrades

Esports bookmaker Unikrn has tapped Genius Sports subsidiary BetGenius to power a big expansion of its offerings, by adding automated odds and in-game wagering technology in all major events in the world’s top esports titles. Seattle-based Unikrn currently offers only pre-match odds, but BetGe ...

Tags: Technology

Speedo Signs U.S. Swimmer Ryan Murphy

Speedo has signed a sponsorship deal with Gold Medal-winning swimmer Ryan Murphy, the latest sign he will be "America's leading man in the long run-up" to the '20 Tokyo Games, according to Pat Forde of YAHOO SPORTS. Murphy, who won three Gold Medals last summer at the Rio Games, is "now ready for hi ...

Tags: Marketing and Sponsorship

Sources: Earnhardt Eyeing TV Role Post-Career

NASCAR driver Dale Earnhardt Jr. is "in talks with Fox Sports and NBC Sports about joining one of their broadcast teams," the "clearest sign yet that Earnhardt is close to a move to the booth," according to sources cited by Adam Stern of SPORTSBUSINESS JOURNAL. Earnhardt "announced about two mo ...

Tags: Media, NASCAR

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