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Published in SportsBusiness Daily on 03 / 31 / 15

4.06 million – Average viewers for FS1’s first NASCAR Sprint Cup Series points race this past Sunday. The audience for the race from Martinsville ranks fourth among all FS1 telecasts all-time, behind only three Giants-Cardinals NLCS games from '14 ( THE DAILY ).

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Executive Transactions

Coca-Cola in a statement today announced that North America President of Sparkling Brands & Strategic Marketing WENDY CLARK "will return to that role on April 6 after a three-month leave ." Clark and Coke "never confirmed the nature of Ms. Clark's outside project," but it was "widely reported ...

Tags: People and Pop Culture, Executive Transactions

NFL Hands Down Penalties For Browns, Falcons

The Falcons yesterday were fined $350,000 and "will forfeit a fifth-round pick" in the '16 NFL Draft for " violating the league's crowd noise rules ," according to D. Orlando Ledbetter of the ATLANTA JOURNAL-CONSTITUTION. Falcons President & CEO Rich McKay also was suspended by the NFL as c ...

Tags: Franchises, NFL, Atlanta Falcons, Cleveland Browns

Brewers Aim To Win Back Harley Davidson

Harley-Davidson has "ended a multiyear run as a sponsor at Miller Park ," but Brewers COO Rick Schlesinger "vows to win back the iconic Milwaukee-based motorcycle brand to the team’s sponsorship lineup," according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. Schlesinger said that the Br ...

Tags: Marketing and Sponsorship, Milwaukee Brewers, MLB

Lewis, Mickelson Star In New KPMG Campaign

KPMG today launched an ad campaign starring golfers Phil Mickelson and Stacy Lewis for its upcoming series of events focused on the advancement, development and empowerment of women in business and the sport of golf. The campaign leads into the inaugural KPMG Women's Leadership Summit and KPMG W ...

Tags: Marketing and Sponsorship

Tonight's Events....

Arrowhead Stadium will host a Paraguay-Mexico soccer friendly, marking the Mexican men's national team's first match at the K.C. venue.

Buzzer Beaters....

Perry Ellis today announced that it has extended its license agreement with Nike and "will continue to design, produce, manufacture and distribute Nike's men's, women's and children's swimwear products in North America." Plans include "expanding the agreement into Europe, Central and South America" ...

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MLB, Dish Sign Multiyear Renewal

MLB and MLBAM have struck a large-scale multiyear renewal with Dish Network that includes the launch of MLB Extra Innings, baseball's linear out-of-market package, on Dish and authenticated access to its digital counterpart, MLB.tv. The deal includes access to MLB Network and MLB Network Strike Zon ...

Tags: Media, MLB, Dish Network

Daily Download....

The Indians produced their own video of players reading "Mean Tweets," a version of the popular segment from ABC's "Jimmy Kimmel Live." Watch the video on MLB.com .

Final Four Tix Prices Higher Than Usual

Tickets to the Final Four "are never cheap," but this year's tickets are even more expensive as host site Indianapolis is an "easy drive for fans of three of the four teams ... which will make it easier and cheaper for those who want to see the game without buying plane tickets," according ...

Tags: Events and Attractions, NCAA

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