Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

06/22/99
HAS THE SUN AND SURF OF CA MELLOWED OUT LARRY LUCCHINO?

San Diego "has come to know" Padres President LARRY LUCCHINO "as multifaceted and driven," according to Ron Donoho of SAN DIEGO MAGAZINE, who profiles Lucchino and writes that Lucchino "comes off as b

Tags: San Diego Padres, People and Pop Culture

06/22/99
STERN'S STATE OF THE GAME? DOWN, BUT HARDLY OUT OF BOUNDS

NBA Commissioner David Stern gave his annual State of the Game address yesterday before Game Three of the NBA Finals and "played defense as well as he could," according to Mike Wise of the N.Y. TIMES,

Tags: Cablevision, Leagues and Governing Bodies, NBA, NCAA, New Orleans Pelicans, New York Knicks, San Antonio Spurs, SportsLine.com, UPS

06/22/99
EXECUTIVE TRANSACTIONS

ESPN named SPENCE KRAMER as Dir of Advertising & Program Marketing. Kramer, previously Senior VP & GM at L.A.-based Grey Entertainment, will be responsible for on- air and off-channel advertising and

Tags: ESPN, San Diego Chargers, People and Pop Culture, Walt Disney

06/22/99
SEC COMMISH KRAMER SEES A SWISS MISS ON ISL PLAN FOR PLAYOFF

ISL has met with SEC Commissioner Roy Kramer several times in the past six months "to pitch its plan for a" 16- team, $375M college football playoff to launch in 2003, according to Steve Kirk of the B

Tags: Colleges, NCAA, NFL

06/22/99
FEELING THE DRAFT? COACH K PUSHES FOR B-BALL TO GOVERN SELF

Duke Univ. men''s basketball coach Mike Krzyzewski said yesterday that "college basketball needs its own governing body apart from other NCAA sports" to deal with the issue of schools losing underclas

Tags: Colleges, NBA, NCAA

06/22/99
LEAGUE NOTES

USA TODAY''s Gordon Forbes writes that Turner Sports President Harvey Schiller says the proposed NBC-Turner football league is "still a go. We''re lining up investors in operating teams and sponsorshi

Tags: Cablevision, IBL, Leagues and Governing Bodies, Los Angeles Sparks, NBC, New York Liberty, Time Warner, WNBA

06/22/99
MARKETPLACE ROUND-UP

Red Wings coach Scotty Bowman has signed a one-year deal with 989 Sports to provide consulting for its "NHL FaceOff 2000." Bowman: "We''re trying to get it more sophisticated and get more realistic si

Tags: Anheuser Busch, Detroit Red Wings, Green Bay Packers, NHL, Nike

06/22/99
AT NHL BOARD OF GOVERNORS MEETING, CAPS SALE APPROVED

The NHL Board of Governors approved the sale of the Capitals to the group led by Ted Leonsis that includes Jon Ledecky and Dick Patrick (NHL). In DC, Eric Fisher writes that the three "did not address

Tags: Leagues and Governing Bodies, NBA, News Corp./Fox, NHL, Washington Capitals

06/22/99
THE SPORTS BUSINESS DAILY'S TURNSTILE TRACKER

TODAY: MLS Announced Attendance Through June 20 TEAM DATES ''99 AVE. TOTAL %CAP ''98 AVE. % +/- CHICAGO 6 20,629 123,773 83% 17,886 15.3% NY/NJ 8 20,274 162,189 79% 16,519 22.7% DC UNITED 7 19,878 139

Tags: AEG, Columbus Crew, DC United, MLS, New England Revolution, The Back of the Book

06/22/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of "Fox Sports News" (Fox Sports South) led with Astros-Cardinals, followed by Rangers-Red Sox. CNN/SI''s "Sports Tonight" led with Astros-Cardinals, follo

Tags: ABC, Boston Red Sox, Dallas Stars, ESPN, Houston Astros, Minnesota Twins, MLB, NBC, News Corp./Fox, Nielsen, Southwest Sports Group, Sports Illustrated, Media, Tampa Bay Rays, Time Warner, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug