Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
ESPN''s Dan Patrick "will have his own three-hour early afternoon network radio show on ESPN Radio," according to Jim Kirk of the CHICAGO TRIBUNE, who writes that the move "could have a major impact o
Today: MLS Announced Attendance Through August 14 TEAM DATES ''99 AVE. TOTAL %CAP ''98 AVE. % +/- DC UNITED 11 18,407 202,478 70% 16,007 15.0% SAN JOSE 10 17,830 178,298 69% 13,653 30.6% COLUMBUS 11 1
ESPN promoted MILT LAWRENCE to the newly created position of Dir of Program Planning. He will be responsible for day-to-day scheduling and strategic planning for ESPN, ESPN2, ESPNEWS and ESPN Classic.
T''Wolves rookie F Wally Szczerbiak''s "combination of athletic skill, intelligence, poise, polish and good looks has brought" him a "number" of endorsement offers, according to Marty Williams of the
The Venator Group "will close or sell eight noncore businesses" operating nearly 500 stores, according to Rebecca Quick of the WALL STREET JOURNAL, who writes that the company is "continuing to shrink
Federal Judge Denise Cote''s decision issuing a preliminary injunction "to stop Coors from using the letters ''NFL''" in an upcoming promo "detailed a history of disputes" between NFLP and Players Inc
Houston is "going to get the 32nd franchise over" L.A., according to John McClain of the HOUSTON CHRONICLE, who wrote that NFL execs told him that "not only is [L.A.] not moving forward, but it is act
The following lists the preliminary overnight Nielsen ratings from select weekend sporting events (THE DAILY): EVENT DATE NET TIME RAT/SHR MLS: Crew-United 08/14 ABC 4:00-6:00pm 1.0/3 PGA Championship
In promoting this week''s du Maurier women''s tennis tournament in Toronto, Tennis Canada decided to promote "not just the athleticism of the sport, but the personalities and rivalries behind it," acc
PGA of America CEO Jim Awtrey was interviewed by CBS'' Jim Nantz during the third round of the PGA Championship Saturday and said that his organization "was prepared to accommodate" the players'' requ