Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Palace Sports & Entertainment (PS&E) is planning a new facility for the Lightning in downtown Tampa that "may include a sports bar/game center, three upscale restaurants and a ballroom for the new Tam
In N.Y., Judy Battista reports that former Jets coach Bill Belichick "dropped" his antitrust lawsuit against the NFL and the Jets. Belichick''s attorney Jeffrey Kessler "declined to discuss what other
The NBA formally announced its reorganization of NBAE and NBAP, which will be combined under the direction of NBAE President ADAM SILVER (See THE DAILY, 1/17). The new group will include the NBA/WNBA'
Despite calls for a college football playoff, the Bowl Championship Series (BCS) will "announce today a four-year extension with ABC through the 2006 bowls for slightly more than" $400M, according to
A CBA expansion team "is coming to" Gary, IN, according to Phil Richards of the INDIANAPOLIS STAR, who writes, "The CBA and Gary could be a happy marriage, a boon to a downtown that needs one." Charle
The United States Tennis Association (USTA), the national governing body for the sport of tennis in America and the owner of the US Open Tennis Championships, is looking to hire a senior sales executi
ESPN has assigned all media responsibilities to Wieden & Kennedy, N.Y., which has handled ESPN creative, including the "This is SportsCenter" campaign, since ''97. ESPN''s media placement was previous
In Chicago, Fran Spielman writes that McCormick Place CEO Scott Fawell "made a surprise offer" yesterday "to finance up to" $125M in "lakefront improvements for a renovated" Soldier Field. The improve
TV MONITOR: Last night''s 10:00pm ET edition of FSN''s "Fox Sports News" led with the condition of Chiefs LB Derrick Thomas, who had spinal surgery, followed by the Vikings'' coaching additions. The f
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Sporting goods and clothing retailer Venator Group, parent company of Foot Locker and Champs Sports, said it will close 358 stores and cut 3,700 jobs, or 30% of its work force, to reduce costs, accord