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NASCAR Debuting New Format At Daytona 500, Hopes It Captures Fans' Attention

Published in SportsBusiness Daily on 02 / 24 / 17

The "theory behind" NASCAR's new competitive format is that drivers will "race harder, events will be more exciting, viewers will tune in and more fans will come through the turnstiles," according to Brant James of USA TODAY. The new format is a "meticulous plan that includes a modified points syste...

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Tags: NASCAR, NASCAR Season Preview

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