Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Though the Tennis Masters Series is "supposed to guarantee" that all of the world''s top players compete in each of the Tour''s main events, "many of the game''s big attractions were missing" at the M
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The National Sports Report" led with Lakers-Kings, followed by Knicks-Raptors. The first non-NBA report, at 12:54 into the broadcast,
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The USTA will debut USA Tennis Month in Nashville today, as TN Gov. Don Sundquist will rename the state to Tennis E for the day. The day-long event will include a tennis and music festival, featuring
THE SPORTS BUSINESS DAILY is seeking a Staff Writer for our Charlotte, NC, office with superior news-gathering, writing and editing skills. Applicants should have a strong knowledge of the sports indu
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ABC News'' decision to have Peter Jennings anchor a report on the Stanley Cup on the April 26 edition of ABC''s "World News Tonight" was examined by Howard Manly of the BOSTON GLOBE, who wrote, "There
ATP Tennis Masters Series Cincinnati Tournament Dir Paul Flory "has talked to" Northern KY economic development officials about moving the tournament to the area. Flory has also spoke to officials in
Faced with the "possibility of significant delay, Padres officials are exploring an interim financing package" to keep the team''s downtown ballpark on track for Opening Day 2002, according to Anthony
State money for FL''s spring training sites "won preliminary approval this week from both the [FL] House and Senate, virtually guaranteeing the bill will be sent to the governor next week," according
During Saturday''s Red Wings-Avalanche game at the Pepsi Center, a SeaWorld logo was inserted on center ice in place of one for Avalanche sponsor Coors Brewing due to NHL sponsor conflicts, according
Liberty Media''s sale of the Nuggets, Avalanche and Pepsi Center to Stan Kroenke included a bidding process that "left some participants gasping," according to Steve Caulk of the ROCKY MOUNTAIN NEWS.