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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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07/14/00
FINAL NATIONAL AND CABLE RATINGS FROM RECENT EVENTS

The following lists final national and cable Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR Cycling: Tour de France 7/8 ABC 2:30-3:30pm 1.1/3 Advil Western Open - 3

Tags: ABC, CBS, ESPN, Indiana Fever, Los Angeles Dodgers, MLB, NASCAR, NBA, NBC, News Corp./Fox, Nielsen, PepsiCo, Media, TBS/TNT, Viacom, Walt Disney, WNBA

07/14/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET (late due to MLB) 30-minute edition of FSN''s "National Sports Report" led with news on the Blue Ribbon Task Force Report on MLB economics and the possible elimina

Tags: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Comcast-Spectacor, ESPN, IBM, Los Angeles Lakers, MLB, New York Mets, News Corp./Fox, Sports Illustrated, Media, Time Warner, Toronto Blue Jays, Walt Disney

07/14/00
NAMES IN THE NEWS

SI notes that Warner Brothers has begun casting "JUWANNA MANN," a comedy about an NBA star who gets kicked out of the league for his on-court antics, then disguises himself as a woman to join the WNBA

Tags: HBO, IMG, LPGA, NBA, Sports Illustrated, People and Pop Culture, Time Warner, WNBA

07/14/00
FRANCHISE NOTES

VISION QUEST? In N.Y., Rachel Scheier reports that Cablevision Chair Charles Dolan "declared he''s looking for partners" and would sell the company "at the right price anytime." Cablevision, which own

Tags: Cablevision, Chicago Bulls, ECHL, Franchises, Houston Texans, Madison Square Garden, MLB, New Orleans Pelicans, New York Knicks, NFL, Orlando Magic, R J Reynolds, RDV Sports, Sports Illustrated, Time Warner

07/14/00
XFL LEAGUE NOTES

In Miami, Barry Jackson cites TV sources as saying that the WWF "took away" Miami''s XFL team "because of concerns about attendance" (MIAMI HERALD, 7/14). In N.Y., Phil Mushnick notes that the "obscen

Tags: Leagues and Governing Bodies, MLB, NBC, News Corp./Fox, NFL

07/14/00
SPORTSLINE GOES WITH SOFT LAUNCH OF NEW MARKETPLACE AREA

SportsLine has launched a new shopping channel within its flagship site, CBS SportsLine. The new merchandise area will be called MarketPlace on SportsLine.com. On the area, individual retailers will p

Tags: Finance, SportsLine.com

07/14/00
TALK OF MLB CONSOLIDATION GROWS DUE TO BLUE RIBBON REPORT

MLB officials will meet with members of the media today to discuss the findings of the Blue Ribbon Task Force on Baseball Economics, and in CO, Tracy Ringolsby reports that at the league meeting in N.

Tags: Atlanta Braves, CBS, Colorado Rockies, Miami Marlins, Kansas City Royals, Leagues and Governing Bodies, Minnesota Twins, MLB, News Corp./Fox, Oakland Athletics, SportsLine.com, Time Warner, Viacom

07/14/00
HOUSE REACHES DEAL ON GAMBLING; FEDERAL ESTATE TAX VOTE NEAR

A "tentative deal has been reached" in the U.S. House of Representatives on a "bitterly fought bill to ban most forms" of Internet gambling, "clearing the way for a floor vote as early as next week,"

Tags: Law and Politics

07/13/00
GENERAL MANAGER - MAAC PROPERTIES

Host Communications/Streetball Partners is accepting applications for the position of General Manager of MAAC (Metro Atlantic Athletic Conference) Properties, a Division I NCAA Athletic Conference. Re

Tags: Classified Advertisements, NCAA

07/13/00
ROOKIE SENSATION: YOUNG ENTREPRENEUR LANDS MLBP LICENSE

CA-resident J.J. Matis has "earned a coveted license" from MLBP for her "baseball-shaped" vinyl backpack with a Dodger logo, according to Cyndia Zwahlen of the L.A. TIMES, who reported that Matis had

Tags: Cleveland Browns, Cleveland Indians, Los Angeles Dodgers, News Corp./Fox, Nike

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