Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The following lists final national and cable Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR Cycling: Tour de France 7/8 ABC 2:30-3:30pm 1.1/3 Advil Western Open - 3
TV MONITOR: Last night''s 10:00pm ET (late due to MLB) 30-minute edition of FSN''s "National Sports Report" led with news on the Blue Ribbon Task Force Report on MLB economics and the possible elimina
Tags: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Comcast-Spectacor, ESPN, IBM, Los Angeles Lakers, MLB, New York Mets, News Corp./Fox, Sports Illustrated, Media, Time Warner, Toronto Blue Jays, Walt Disney
SI notes that Warner Brothers has begun casting "JUWANNA MANN," a comedy about an NBA star who gets kicked out of the league for his on-court antics, then disguises himself as a woman to join the WNBA
VISION QUEST? In N.Y., Rachel Scheier reports that Cablevision Chair Charles Dolan "declared he''s looking for partners" and would sell the company "at the right price anytime." Cablevision, which own
Tags: Cablevision, Chicago Bulls, ECHL, Franchises, Houston Texans, Madison Square Garden, MLB, New Orleans Pelicans, New York Knicks, NFL, Orlando Magic, R J Reynolds, RDV Sports, Sports Illustrated, Time Warner
In Miami, Barry Jackson cites TV sources as saying that the WWF "took away" Miami''s XFL team "because of concerns about attendance" (MIAMI HERALD, 7/14). In N.Y., Phil Mushnick notes that the "obscen
SportsLine has launched a new shopping channel within its flagship site, CBS SportsLine. The new merchandise area will be called MarketPlace on SportsLine.com. On the area, individual retailers will p
MLB officials will meet with members of the media today to discuss the findings of the Blue Ribbon Task Force on Baseball Economics, and in CO, Tracy Ringolsby reports that at the league meeting in N.
Tags: Atlanta Braves, CBS, Colorado Rockies, Miami Marlins, Kansas City Royals, Leagues and Governing Bodies, Minnesota Twins, MLB, News Corp./Fox, Oakland Athletics, SportsLine.com, Time Warner, Viacom
A "tentative deal has been reached" in the U.S. House of Representatives on a "bitterly fought bill to ban most forms" of Internet gambling, "clearing the way for a floor vote as early as next week,"
Tags: Law and Politics
Host Communications/Streetball Partners is accepting applications for the position of General Manager of MAAC (Metro Atlantic Athletic Conference) Properties, a Division I NCAA Athletic Conference. Re
CA-resident J.J. Matis has "earned a coveted license" from MLBP for her "baseball-shaped" vinyl backpack with a Dodger logo, according to Cyndia Zwahlen of the L.A. TIMES, who reported that Matis had