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Published in SportsBusiness Daily on 04 / 21 / 15

2 million – Downloads for “EA Sports UFC” during a two-month early launch window in Canada, South Korea, Singapore and Russia. The game was made available today in the U.S. for free on the App Store and Google Play ( EA ).

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04/21/15
Buzzer Beaters....

Orlando City SC has reached their 14,000 season-ticket-holder goal for the '16 season, which will be played in a new 20,000-seat stadium ( BIZJOURNALS.com, 4/21 ). MLL today renewed its partnership with equipment makers Cascade Lacrosse and Maverik Lacrosse as official suppliers ( MLL ). Ire ...

04/21/15
NFL Releases Schedule Tonight

With the NBA and NHL playoffs in full swing, not to mention a full slate of MLB games, ESPN and NFL Network are devoting a combined five hours to cover the release of the ’15 NFL regular-season schedule tonight. ESPN will air a live two-hour studio show from 8:00-10:00pm ET, while NFL Net will ...

04/21/15
NASCAR Broadcaster Steve Byrnes Dies

Longtime motorsports reporter  Steve Byrnes died today at the age of 56 following a lengthy battle with head and neck cancer. He joined Fox Sports in '01, hosting and reporting for multiple NASCAR programs and serving as a pit road reporter for Sprint Cup Series coverage from '01-14. Most rece ...

04/21/15
Wichita State Promotes AD Sexton

Wichita State today announced that it has promoted AD Eric Sexton to VP/Student Affairs & Exec Dir of Athletics. This hands "daily responsibility for the athletic department to Darron Boatright ," who is being promoted to Deputy Dir of Athletics & COO. Sexton became WSU AD in '08 after se ...

04/21/15
Twitter Me This....

I'm getting s--t done here in DC pic.twitter.com/xfRHZLkB88 — Tony Stewart (@TonyStewart) April 21, 2015 Mike Pettine joking before his press conference that he's going for 78 F-bombs today. (Take that, Cincinnati!) — Lindsay Jones (@bylindsayhjones) April 21, 2015 ...

04/21/15
Liverpool, Standard Chartered Renew Deal

EPL club Liverpool and Standard Chartered Bank today announced a three-year extension of their sponsorship agreement through the '18-19 season. The bank first signed on as the club's main sponsor in July '10, with its logo appearing on the front of Liverpool's shirts for the past five seasons. This ...

04/21/15
NBC Adds Olczyk To Derby Coverage

NBC Sports today announced that hockey analyst Eddie Olczyk will join NBC and NBCSN coverage of the '15 Kentucky Derby as a handicapper. Olczyk previously worked NBC Sports Group's coverage of the '14 Breeders' Cup and the "Breeders' Cup Challenge Series: Win And You're In" on NBC and NBCSN. He wi ...

04/21/15
Tonight's Events....

NYU will host a panel on the "Life of the World-Class Sports Journalist" featuring Marty Appel , Kostya Kennedy , Jane Leavy , Selena Roberts and George Vecsey . NYU sports management professor Arthur Miller will moderate. 

04/21/15
Verizon Says It Can Break Up Bundle

Verizon Exec VP & CFO Fran Shammo today said that the company "doesn't need permission from ESPN or any other TV programmer to break up the bundle." Shammo on an earnings call was "asked if the carrier had 'explicit permission' from Disney and other programmers" to launch its OTT service. He s ...

04/21/15
Channel Surf....

MLB Network’s broadcast of the Cardinals-Nationals game at 7:00pm ET will feature the ’15 TV debut of the Statcast player-tracking technology.

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