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CBS Could See Strong Audience For Arkansas-Kentucky Hoops

Published in SportsBusiness Daily on 02 / 27 / 15

The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...

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MLS Set For Three Days Of CBA Talks

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Buzzer Beaters....

The NBA on Friday announced a transparency initiative relating to its officiating program. Beginning March 2 and continuing through the ’15 playoffs, the league will provide play-by-play reports regarding all calls and material non-calls that occur in the last two minutes of close games ( NBA ...

NFL Hires Chief Republican Lobbyist

The NFL on Firday announced the hiring of Nicole Gustafson as its "chief Republican lobbyist." Gustafson, a senior aide to House Majority Whip Steve Scalise (R-La.), will begin work next month in the newly created position of VP/ Public Policy & Government Affairs in the league’s DC of ...

Hisense To Invest More In NASCAR

China-based Hisense officially begins its foray into NASCAR on Saturday with the Xfinity Series Hisense 250, and the consumer electronics brand is expected to announce further investments in the sport this weekend. A press conference has been scheduled for Saturday morning at Atlanta Motor Speedway, ...

Earthquakes To Debut New Stadium

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Twitter Me This....

Overthemoon to see a great publication like @USATODAY partnering with @IndyCar to help market the awesome series. #loveyouboth — Mario Andretti (@MarioAndretti) February 27, 2015 Coco Crisp just launched a new game for your phone - Coco's Fro Patrol. It's a free app. He& ...

MLBAM Launches MLB At Bat Update

MLBAM today released its initial '15 update of its flagship mobile application, MLB.com At Bat. This year's changes include a reworked user interface and navigation, support for Apple’s iOS 8 operating system and the larger iPhone 6 and iPhone 6 Plus devices, global availability in Spanish and ...

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Ovechkin Signs With Fanatics Authentic

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi ...

Tags: Marketing and Sponsorship

Weekend Plans With NBC's Jim Bell

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Tags: People and Pop Culture, NBC

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