Comcast Reaches Multiyear Deal To Sponsor U.S. Ski & Snowboarding

USOC sponsor Comcast today will announce a multiyear deal with U.S. Ski & Snowboarding to extend its Olympic strategy across the full winter sports season. The tie-up makes Comcast the official cable television and communications provider of the NGB, and it also gives Comcast Xfinity entitlement rights to the FIS Ski World Cup weekend at Vermont’s Killington Resort Nov. 25-26, to air on NBC and NBCSN. “Ski and Snowboard allows us to be relevant in the Olympics space longer than just the 17 days of the Games,” said Comcast Exec Dir of Sports Brand Strategy Matt Lederer. Last year, Comcast became a USOC sponsor through '20.