UFC today is unveiling the MMA outfit’s first-ever airline deal, bringing on Singapore-based AirAsia as a partner for the Asia and Australia regions. The partnership begins tomorrow around UFC 217 at MSG. AirAsia will begin its activation on the deal on Nov. 25 around UFC Fight Night at Mercedes-Benz Arena in Shanghai. The airline will have signage and branding inside the octagon at the Shanghai event and other international UFC events next year. AirAsia will also be presenting sponsor for the UFC Fan Experience throughout the region. Both UFC and AirAsia did the deal without an outside agency.
Meanwhile, UFC and BodyArmor last night at The Pennsy in Manhattan unveiled a UFC-specific flavor, dubbed “Knockout Punch.” BodyArmor last month became UFC’s official sports drink. Four UFC fighters will be brand ambassadors for BodyArmor -- Cody Garbrandt, Francis Ngannou, Cynthia Calvillo and Michelle Waterson. Kobe Bryant, a BodyArmor investor, attended the event last night alongside UFC President Dana White and BodyArmor co-Founder & Chair Mike Repole.
