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NFL Formally Announces Timberlake Will Headline Super Bowl Halftime

The NFL last night formally announced that Justin Timberlake will be the Super Bowl LII halftime performer, and NBC during "SNF" halftime aired Mike Tirico's interview with the entertainer. Timberlake said,  "It's a huge moment so I was very excited." When asked about the infamous "wardrobe malfunction" moment from the '04 Super Bowl, Timberlake laughed and said, "That won't happen this time." He added, "What I really want to do is take the opportunity to put together a performance that feels like it unifies."

In a lighter moment, Timberlake said, "I have a goal to make Al Michaels dance. So Al Michaels, if we can get you to shake your booty at the Super Bowl halftime show. By the way, we can start that hashtag -- #AlMichaelsShakeYourBooty. That would be the icing on the cake" (NBC, 10/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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