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76ers Reveal "Spirit Of 76" Season Campaign Featuring Bell Logo

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The 76ers today unveiled their '17-18 season campaign dubbed "Spirit of 76," a nod to the team and the city of Philadelphia's "historic past with a bright light on the team's future." Aspects of the campaign include a promotional video featuring current players and HOFers Wilt Chamberlain, Julius Erving and Allen Iverson. Also, the 76ers will play "seven home games featuring a Spirit of 76 center court 'bell' logo," with the team wearing special "City Edition" Nike uniforms for those games. Season-ticket boxes and "souvenir tickets for premium clients" will include the bell logo, and season-ticket holders "will be able to autograph the court" (USATODAY.com, 9/20).
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