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Clemson Expands Fanatics Partnership To Cover Retail Ops At Venues

Clemson today will announce a multiyear deal for Fanatics to take over physical retail operations across many of the school's sports venues. Fanatics already had a long-term e-commerce deal with the school. As part of upgraded retail operations, Memorial Stadium's south concourse store will be expanded to hold nearly 40% more merch. The existing west concourse store also will see a full overhaul, with updated team branding and a new Nike pop-up shop.

Fanatics' in-house apparel division, Fanatics Branded, also will design and distribute custom Clemson gear throughout the year, including items for historic feats and special team performances. In addition to football at Memorial Stadium, Fanatics will operate retail footprints at Littlejohn Coliseum (basketball), Doug Kingsmore Stadium (baseball) and Riggs Field (select soccer games).

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