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Tigers Escalate Relationship With Toshiba, Naming It Official Copier

Toshiba and the Tigers this morning are announcing an escalation of their five-year relationship, making the company the official copier provider of the ballclub. The agreement has the Tigers using Toshiba’s e-Studio printer for all of their printing needs, including lineup cards and stat sheets. Toshiba America Business Solutions Chief Marketing Exec Bill Melo said, “The Detroit market is a key market for us. We have direct sales operations in a lot of major cities across the country and Detroit is one we’ve enjoyed a great relationship with for quite a while. We’ve had relationships with the Pistons and times, the Red Wings at times, and the Tigers for a long period of time.”

Other elements of the deal include hospitality and team engagement from Toshiba. Melo said that there might be media signage “on a rotational basis.” He said the relationship with the Tigers recently has been focused on hospitality, but Toshiba has been “talking to them for a bit about re-engaging if the opportunity arose. It’s been in the works for a little while.” Because the relationship is of a business-to-business nature, the hope is Toshiba appeals to Tigers fans who are in position to make or influence office decision making. Toshiba also has deals with the Angels, Pistons, Clippers, Bills, Steelers, Texans, Chargers, NHL Kings and Ducks.

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