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Gatorade To Sponsor The Players' Tribune Videos As Content Partner

The Players' Tribune has signed Gatorade as its latest content partner, and the brand will be sponsoring a new video series premiering today called "The Loss." The series will focus on free agent F Gordon Hayward, Chiefs S Eric Berry and tennis player Nicolas Mahut as they share intimate details of the feelings that accompany defeat in first-person narratives. The TPT series with Gatorade is meant to amplify and expand the brand's "Make Defeat Your Fuel" campaign, which was launched this week and will run through July. Financial terms of the deal were not disclosed. It was unknown at presstime what else Gatorade receives as part of the deal.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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