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Under Armour Hires New Exec As Plank Drops President Role

Under Armour's Kevin Plank will "step back from his role of president in a management shakeup" announced today, but he "will remain" Chair & CEO. Patrik Frisk, former CEO of footwear company The Aldo Group, will become the company's President & COO on July 10, "responsible for go-to-market strategy and executing the company's long-term growth plan." Frisk has "nearly 30 years' experience in the apparel, footwear and retail industry, directing brands such as The North Face and Timberland." UA said that the "management changes are designed to improve digital business and operational efficiency" (BALTIMORESUN.com, 6/27). 

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