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WWE Ramps Up Social/Digital Push Around WrestleMania 33

WWE this weekend is rolling out a variety of social/digital activations around Sunday's WrestleMania 33 PPV event at Camping World Stadium in Orlando. On Snapchat, users starting today will be able to use a special Undertaker-themed augmented reality lens, leveraging one of WWE's biggest stars. WWE's own digital/social assets will feature behind-the-scenes content from WrestleMania, Saturday's NXT Takeover event and Friday's WWE HOF Ceremony; 360-degree VR interviews with WWE athletes; slow-motion footage of key WrestleMania moments; and a 360-degree live stream of the HOF red carpet.

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