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Pennzoil Partners With Rally Driver And Viral Sensation Ken Block

Shell's Pennzoil brand today will announce a new partnership with motorsports athlete Ken Block, who competes in rallycross series and is known for his viral Gymkhana videos. The deal with Block's Hoonigan Racing company is part of Pennzoil's pivot away from traditional print and TV advertising and toward digital video content. Terms were not disclosed. Gymkhana videos average about 38 million views per episode on YouTube alone. Pennzoil Global Brand Dir Doug Kooyman: "We're impressed with the work that Ken does in reaching consumers in his unique voice."

Pennzoil is planning several pieces of content around Block, starting off with a piece that debuts today and talks about how Pennzoil is helping power Block's Hoonicorn Mustang up Pikes Peak in Colorado as part of a new iteration of the Gymkhana series called Climbkhana. MediaCom is Pennzoil’s ad agency; JWT, Atlanta, is its creative agency; and it works with Coyne PR.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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