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Advance Auto Parts Partnering With Indianapolis Motor Speedway

Advance Auto Parts this afternoon will announce that it has struck a deal to become a new official partner of Indianapolis Motor Speedway. The deal is for multiple years and covers the track's major events like the Indianapolis 500, Brickyard 400, IndyCar Grand Prix and Lights at the Brickyard. The IMS Radio Network will also be renamed the Advance Auto Parts IndyCar Radio Network. Advance works with Genesco Sports Enterprises on its motorsports marketing, while LST Marketing helped broker the deal. The move comes after Advance Auto Parts signed on to title sponsor NASCAR's season-opening Clash at Daytona.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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