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Pepsi's Aquafina Replacing USAA As Pro Bowl Presenting Sponsor

NFL sponsor Pepsi's Aquafina water brand will be presenting sponsor of the Pro Bowl at Camping World Stadium in Orlando. Pepsi has been a league sponsor since '02 and also sponsors 15 NFL teams, but has only infrequently used its NFL rights to support Aquafina. Activation plans are TBD. Aquafina replaces USAA as presenting sponsor. McDonald's was presenting sponsor in '15.

Aside from a return to the continental U.S. for the second time in three years, this year's Pro Bowl reverts to the original AFC-NFC format for the first time in five years. The Pro Bowl will be telecast by ESPN on Jan. 29 at 8:00pm ET.

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