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Periscope To Stream UFC 207 Weigh-In Amid 360 Video Push

The UFC today will stream the weigh-ins for UFC 207 live on Periscope as part of the Twitter-owned platform’s rollout of interactive 360 video. The UFC is among a select group of properties involved in the initial rollout. The North Carolina basketball program streamed last night's warmups in 360, and Oregon's athletic department will also be among the early adopters. The weigh-in broadcast starts at 6:00pm ET and can be found on the UFC’s Twitter and Periscope pages, as well as on UFC.com and the promotion’s official YouTube channel. Periscope plans to promote the 360 video feature at CES, which is scheduled to take place in Las Vegas beginning next Thursday, and roll the functionality out more broadly in the coming weeks.

Meanwhile, the UFC is engaging a few additional social activations around Friday’s card, which features Ronda Rousey’s return to the octagon against Amanda Nunes. The promotion introduced a Twitter emoji for #UFC207 on Christmas day, and Snapchat will feature a UFC 207 Live Story on Friday night. In addition, fans in the venue will have access to a Snapchat lens that allows them to simulate a fighter walkout, complete with a virtual hoodie.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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