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Fanatics Revealing Details Of NHL Deal, Effective Next Season
Fanatics today is revealing some specifics of the licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the rights to exclusively make and sell adult-sized NHL replica jerseys for 16 years. Those replica jerseys will carry Fanatics logos and will be manufactured by Fanatics Branded. The NHL also received equity in Fanatics, as previously revealed. Fanatics, the NHL’s e-commerce operator since '05, also will operate venue retail at NHL events, and administer the league's auction web site. adidas takes over NHL authentic jersey rights next season.

See today's issue of THE DAILY for more.

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