Menu
Morning Buzz

Russell Launches National Campaign Focused On High School Teams

Russell Athletic Launches National HS Campaign

Russell Athletic today kicked off its "Team On" national integrated marketing campaign with a content series entitled #SettleYourScore. The series focuses on the 101 high school teams that lost the state championship by a touchdown or less. The company is partnering with six of these high school teams from across the country. The national campaign will include digital, social, out-of-home, a national study on the evolution of high school two-a-days and a national two-a-days sale at RussellAthletic.com with a buy-one, get-one-free offer on all performance wear (Russell Athletic).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2016/07/28/Russell.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2016/07/28/Russell.aspx

CLOSE